Weekly Connection: Marketing Predictions for 2012; Take On the Big Guys This Holiday

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News for AMA Houston Marketers  

MarketingPower.com: Fusing Email and Direct Mail to Boost Your Multichannel Marketing Campaigns
Creating synergy between direct mail and email is a pivotal relationship that can make or break any campaign.

People on the Move: Cecilia Kenneally Joins AMA Houston Board
Cecilia Kenneally was recently elected to serve as the Healthcare Marketing SIG Co-Chair on the 2011-2012 AMA Houston Board of Directors.

Inc.com: Take On the Big Guys This Holiday
Can’t do doorbusters or sweeping discounts? Brooklyn Industries’s Lexy Funk explains small-retail’s tricks for profiting big this shopping season.

MarketingProfs.com: 12 Marketing Predictions for 2012
This article will get you thinking about what digital changes and trends marketers can anticipate in 2012. Then register for MarketingEDGE 2012 on Feb. 14 where we will dig deeper with national speakers and interactive sessions.

Mashable.com: Google+ Hangouts Now Offer Free Voice Calls
Google+ is rolling out a feature that allows its users to make free conference calls within Hangouts. Learn more in this article.

HubSpot blog: 6 Easy Twitter Hacks for Schmoozing Journalists
Here are six simple steps — that anyone can follow — to build credibility and relationships with journalists using Twitter.

Featured Jobs 

Digital Marketing Specialist [JRP-12048] December 2, 2011
Associate Marketing Manager [JRP-12047] December 2, 2011
Account Director, Interactive [JRP-12046]December 2, 2011

For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if youundefinedre interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at robert.melvin@redhotmessage.com.