Weekly Connection: How to Manage a Rebrand; Create a Google+ Business Page in 5 Easy Steps

Mashable.com: How to Manage a Rebrand
A rebrand is a tough move to pull off, so if your company has significant brand equity, you could very well end up losing customers if the process isn’t done well.

Hubspot Blog: 3 Tips for Better Internal Marketing Communication
When it comes to sharing our plans internally across the marketing department or aligning a master plan with sales, the act of communicating clearly and succinctly could stand a fair amount of improvement.

AMA Houston
Luncheon
 

Upcoming Events

NOV
17
Live Webinar Series:

 

NOV
18
Marketing in a Post-Macondo World

 

NOV
30
Houston Communications Alliance Holiday Mixer

 

DEC
6-7
Marketing Research Boot Camp

 

Legend
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Nov2011lunch
View photos from the November luncheon 

News for AMA Houston Marketers  

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AMA TV: 11.07.11 

During this episode hear about Starbucks fundraising promotion for jobs program, AMA announces 2010-2011 Chapter Excellence Award winners, hear about advanced social media, and more!

AMA Blog: AMA Supports Members and Marketing Community
Read a letter from AMA Houston president Stacey Eddington about a new membership gift program for past chapter volunteers in job transition.

People on the Move: Alma Suttles Joins AMA Houston Board
Alma Suttles was recently elected to serve as the Director of Group Memberships on the 2011-2012 AMA Houston Board of Directors. Contact Alma if you are interested in learning more about
Group Membership.

Mashable.com: How to Manage a Rebrand
A rebrand is a tough move to pull off, so if your company has significant brand equity, you could very well end up losing customers if the process isn’t done well.

Hubspot Blog: 3 Tips for Better Internal Marketing Communication
When it comes to sharing our plans internally across the marketing department or aligning a master plan with sales, the act of communicating clearly and succinctly could stand a fair amount of improvement.

IndustrialMarketingToday.com: Retrofitting Blogs and Converting Industrial Websites into Blogs
Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Here are some tips to get started.

Hubspot Blog: How to Create a Google+ Business Page in 5 Simple Steps
I tried it. Not so simple.  Let me know on the AMA Houston 
LinkedIn page if you have better luck! 

eMarketer.com: Marketers Seek to Better Measure Social Media Success
Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. 

Featured Jobs 

Web Marketing Strategist [JRP-11133] November 13, 2011
Marketing Coordinator [JRP-11132] November 13, 2011
 Marketing Communications Specialist & Writer [JRP-11131] November 13, 2011 

For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if youundefinedre interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at
robert.melvin@redhotmessage.com
.

 

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