Weekly Connection: Freeing Up the Salesforce; Lose the SEO lingo

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News for AMA Houston Marketers

Complimentary Renaissance Festival Ticket for All Luncheon Attendees!
Attend the monthly networking luncheon this Wednesday, Sept. 14 featuring Gina Rotolo, Director of Marketing & Media Relations for Texas Renaissance Festival, and you will receive a complimentary ticket to the festival and be entered to win a fabulous grand prize! Register by Tuesday at 11am!

AMA Houston Kicks Off Fall Membership Drive 
Gain access to the latest resources, network with marketers from every discipline and receive training from industry leaders-all which accelerate your career. Join AMA by November 4, 2011 and receive great incentives only available during the drive! Read one member’s take on the benefits of becoming a member.

More Great National Speakers Coming to Houston
From marketing planning to Facebook and Twitter to market research , leading marketers from around the country will be sharing their knowledge in the Bayou City this fall. Check out the schedule and register for one today!

marketingpower.com: Freeing Up the Salesforce for Selling  
Most sales reps spend less than half of their time actually selling. Companies need to reshape sales operations to allow them to focus on their real job.

Toprankblog.com: Lose the SEO Lingo and Optimize for Customers
Great SEO copywriting doesn’t read as a list of keywords, but instead balances keyword usage with creative writing that appeals to the reader; educating, influencing and inspiring action.

Harvard Business Review Blog: What Marketers Can Learn from the Food-Truck Trend
What can we learn from the food truck? What are the cultural trends and trajectories in evidence here?

Hubspot.com: 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
Here are 5 vanity social media metrics you should stop obsessing over and their much better alternatives.

Featured Jobs 

Account Supervisor/Manager [JRP-09111]  September 7, 2011
Digital Media Manager [JRP-09047] September 4, 2011
National Sales Manager [JRP-09046] September 4, 2011
Marketing Specialist [JRP-09045] September 4, 2011

For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if you are interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at robert.melvin@redhotmessage.com.