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News for AMA Houston Marketers
August Luncheon Presentations Available for Download
At the August luncheon, Scott Berg, Senior Director, Global Digital Strategy for Hewlett Packard, shared his team’s incredible journey to build a digital ecosystem for the HP brand. Download his presentation and the company’s LinkedIn case study from his blog. If you missed this great presentation, don’t miss the next one! Register for the September luncheon today!
American Marketing Association Introduces AMA TV!
Tune in twice monthly for the latest in marketing information and education. You’ll hear from industry leaders themselves and stay up-to-date on the latest news and trends. Check it out!
New, Easier Ways to Sponsor AMA Available This Year
AMA sponsorships are a great way to reach your target marketing and business professionals. Packages are priced to fit a wide range of budgets and start as low as $250. New this year are annual sponsorship packages ranging from Ruby, Sapphire, Emerald and Diamond. Call Rodney Bass at
(713) 868-3000, ext. 249 or email him at rodney.bass@dmn3.com for more information.
University of Houston website: Google Announces Bauer MBA Team as Global Champion in Online Marketing Challenge
Competing against more than 35,000 students in over 3,000 teams from more than 95 countries, a University of Houston C.T. Bauer College of Business student team came out on top of the 2011 Google Online Marketing Challenge for work done for the Houston Symphony. Read more about it!
FastCompany.com: Five Steps to Get Your Business Ready for Mastering Google+
The business platform for Google+ is not expected to launch for another few months, and businesses, for the most part, have been restricted from posting business profiles. That doesn’t prevent individuals from a company from participating, though, and in fact, that’s a great way to kick the virtual tires of Google+ before the business side goes live.
MarketingProfs.com: Seven Simple Ways To Strengthen Customer Relationships
A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with clients. Learn to keep the magic alive–and get results.
ChiefMarketer.com: Seven Ideas for Better B-to-B Email ROI
Even with the rise of social media, email marketing is still alive and well and remains a key tool for business-to-business marketing success.What else can you do to make your B-to-B email marketing initiatives a success?
MarketingProfs.com: Planning Isn’t Free: What Marketers Can Learn from HGTV
HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila–a new marketing plan! But that won’t get you results.
Featured Jobs
Manager of Digital Marketing & Communications [JRP-08283] August 28, 2011
E-marketing Coordinator [JRP-08282] August 28, 2011
Marketing Associate [JRP-08281] August 28, 2011
For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if you’re interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at
robert.melvin@redhotmessage.com.
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