Weekly Connection: 9 Ways to Sabotage Your Holiday Marketing; Creating Industrial Digital Content

HubSpot blog: 9 Ways to Sabotage Your Holiday Marketing Campaign
To help keep holiday marketers on track, here are nine things to look out for when launching your holiday marketing campaign.

MarketingProfs.com: Are You ‘Messaging It Great’? 5 Lessons From Malcolm Gladwell and Morton Grodzins (Who?)
How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.

 

AMA Houston
Luncheon
 

Upcoming Events

DEC
13
Webcast: Putting Facebook to Work for Your Business
JAN
11
Monthly Networking Luncheon: Marketing to Death: Plan Now, Rest in Peace
FEB
14
MarketingEDGE 2012

 

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News for AMA Houston Marketers  

Don’t let your 2011 budgets go to waste!
Do you have a little bit left in your 2011 training and development budget? Register today for MarketingEDGE 2012, Houston’s most anticipated marketing event. How about your sponsorship budget? Contact rodneytbass@yahoo.com to find out how you can get in front of Houston’s top marketing decision makers.

AMA Houston blog: December Board Member Spotlight: Andrew Edmonson
Please take a moment and get to know AMA Board Member Andrew Edmonson, director of marketing and public relations for the Houston Ballet, America’s fourth largest ballet company, and is co-chair of AMA Houston’s Nonprofit SIG.

IndustrialMarketingToday.com: Creating Digital Content for Industrial Marketing
Creating digital content is neither easy nor quick. It is a process that involves much more than copywriting and clever wordsmithing.

HubSpot blog: 9 Ways to Sabotage Your Holiday Marketing Campaign
To help keep holiday marketers on track, here are nine things to look out for when launching your holiday marketing campaign.

MarketingProfs.com: Are You ‘Messaging It Great’? 5 Lessons From Malcolm Gladwell and Morton Grodzins (Who?)
How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.

Inc.com: Top 3 Reasons Your Product Description Stinks
If you can’t describe your own products without resorting to marketingspeak, you’re losing sales. Here are 3 mistakes to avoid.

Featured Jobs 

9 NEW career opportunities posted. Here are a few:

Director of Executive and Internal Communications [JRP-12113]
Sales Manager [JRP-12112]
Director of Marketing [JRP-12111]

For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if you are interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at robert.melvin@redhotmessage.com.

 

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