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News for AMA Houston Marketers
2011 Marketer of the Year Nominations Due Nov. 11!
AMA Houston’s Marketer of the Year program recognizes exceptional marketing by Houston area companies, organizations and institutions. Nominate a company, including your own, by November 11th.
Hey members, what has AMA Houston done for you?
Share your AMA member experience and be eligible to win exciting prizes from AMA Houston!
AMA Event Recap: Girl Scouts USA: An Iconic Facelift
The October luncheon featured Mary Vitek, CEO of Girl Scouts of San Jacinto Council. Read a summary of the event and then register for the November luncheon.
Star Group blog: CMOs Struggling to Keep Up WIth the Digital Revolution
In a survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace – are ill-equipped to deal with and manage it.
SmartBlog on Social Media: The 6 Best Free Facebook Apps for Business
Here are several enterprise-focused apps that can help enhance your page with minimal fuss.
TopRank.com: Need Great Ideas for Blog Content? Start With Questions
One effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type in to search engines like Google or Bing that deliver visitors.
 MarketingPower.com: Mind the Gap: Aligning Strategic and Tactical Marketing
Marketers who master strategic marketing, tactical marketing and the critical integration of the two are more likely to build successful brands. In this article, learn how organizations can effectively align strategic and tactical marketing.
MarketingProfs.com: Five Tips for Writing Effective Sale Letters
Informative and persuasive sales letters might be difficult to write–but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that’ll produce results.
eMarketer.com: Company Websites Top Source of B2B Leads
Marketers that are able to capitalize on the opportunity to more effectively convert website visitors into prospects will undoubtedly boost their lead generation programs.
Featured Jobs
Video Editor/VFX/Graphic Artist [JRP-10239] October 21, 2011
Communications Director [JRP-10238] October 21, 2011
Web Editor [JRP-10237] October 21, 2011
For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if youundefinedre interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at robert.melvin@redhotmessage.com.
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