Weekly Connection: 2011 MOTY Nominees Announced; How to Host a Twitter Chat

Marketing: Health mediapost.com: Building Lifetime Customer Value With Relationship Marketing Today, customers are more informed, more empowered – which is great – but that also means they are more discerning and elusive than ever. For healthcare marketers, this means that we must work much harder to reach and satisfy our customers.Check out this blog post and then register for the Healthcare SIG event on Jan. 27.

marketingpower.com: Will QR Codes Fly or Die in 2012? Marketers have a penchant for gleefully pronouncing the death of the latest trend or technology. First it was email. As of late, QR Codes seem to be heralded as the next latest, greatest trend to bite the dust. But will it?

 

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How to Develop A Successful Multi-Cultural Market Strategy
JAN
23
How to Elevate Marketing’s Value in the Eyes of the C-Suite
JAN
27
Making Healthcare Marketing Personal in an Impersonal World
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14
MarketingEDGE 2012 + Monthly Luncheon
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12
Marketer of the Year Special Event
MAR
16
AMA Houston Gives Back Applications Due

 

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News for AMA Houston Marketers  

2011 Marketer of the Year Nominations Are In! MOTYLogo 10_11wHBJ
Congratulations to the 2011 Marketer of the Year Nominees! Over 145 companies were nominated in 34 categories. AMA Houston membersvote now to help select the Best of Category winners! Deadline to vote is January 24th, 2012.

MarketingEDGE 2012 Category Added to AMA Houston’s Amazon.com Book Store amazon-ads600x352
View and buy books from several best-selling authors slated to speak at the AMA Houston’s MarketingEDGE 2012 full-day event on Feb. 14th.

AMA Houston blog: Event Recap: January Luncheon
Guest blogger Michelle LeBlanc summarizes the January luncheon presentation by Philip C. Jacobs, Sr. VP and CMO of Service Corporatioon International. The February monthly luncheon will be held on TUESDAY, February 14th at the Hyatt Regency Downtown in conjunction with MarketingEDGE 2012. Luncheon only tickets available.

Marketing: Health mediapost.com: Building Lifetime Customer Value With Relationship Marketing
Today, customers are more informed, more empowered – which is great – but that also means they are more discerning and elusive than ever. For healthcare marketers, this means that we must work much harder to reach and satisfy our customers.Check out this blog post and then register for the Healthcare SIG event on Jan. 27.

marketingpower.com: Will QR Codes Fly or Die in 2012?
Marketers have a penchant for gleefully pronouncing the death of the latest trend or technology. First it was email. As of late, QR Codes seem to be heralded as the next latest, greatest trend to bite the dust. But will it?

MarketingProfs.com: 12 Ways to Improve B2B Social Media Marketing in 2012
Want to add some rocket fuel to your B2B marketing in 2012? Get 12 big ideas for improving B2B social media marketing from the experts. 

SmartBriefs.com: How to Launch a Twitter Chat
If you’re looking to build community around your brand, hosting a Twitter chat is good way to go. Here are eight lessons from SmartBrief’s inaugural Twitter chat.

Featured Jobs 

AMA Houston Board and Volunteer Positions – Non-Paid [JRP-01150] 
Marketing Assistant [JRP-01159]   
Marketing Coordinator [JRP-01158]   

For the latest job notifications, subscribe via our home page to the AMA Houston Job Referral e-Newsletter. Or, if you are interested in listing a position in the Job Referral e-Newsletter, please contact Robert Melvin, AMA Houston Job Referral Director for details at robert.melvin@redhotmessage.com.