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Previous Event » Sept 24, 2010 – Marketing to Physicians: Winning Game Plans for an Industry in Flux
Marketing to Physicians: Winning Game Plans for an Industry in Flux
More rigorous government regulations, practice changes, financial concerns and shifting demographic dynamics have all dramatically changed the health care game. When just about every element of a medical or dental practice is up in the air, marketing to physicians can be daunting!
This event will refine your playing skills and give you winning strategies when marketing to physicians and their practices, no matter how the rules of the game may change.
LEARN
How to best target physicians based on changing demographics and attitudes
How to use gender and generational differences (gen X, gen Y, boomer) for marketing advantage
How to better balance the traditional face-to-face approach with online and mobile strategies
This all-star panel of experts will share real-world experiences and best practices that will enhance your physician marketing game plan for winning results.
Panelists
Susan Saurage-Altenloh - President at Saurage Research, Inc.
Bonnie Scholz – Director of Business Development at The Methodist Hospital
Sandra Simpson – Regional Director of Practice Marketing at US Oncology
Leslie Harrison – Physician Relations and Market Growth Director at CHRISTUS Health
Moderator Melanie Levine - Principal at Medical Symposiums, Inc.
Please keep in mind that no shows will be billed for this event.
Pre-payment will be accepted by credit card. Walk-ins will not be guaranteed seating. Registration will also be available on-site.
Where Houston Baptist University Cultural Arts Building/Belin Chapel 7502 Fondren Road Houston, TX 77074 (Click for directions)
Parking Enter Gate 2 off of Fondren Rd. and park in lots 5 or 6. Lot 5 is on the left across from the Sorrels Soccer Field. Lot 6 is further south and is across from Morris Cultural Arts Center and softball field.
Admission & RSVP Advance Registration AMA Members: $25 Non-Members: $45 Students: $20 (student ID required)
Paying at the Event AMA Members: $35 Non-Members: $55 Students: $20 (student ID required)
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For marketing professionals, AMA Houston is THE Marketing Connection for leading educational information, career-building resources and valuable networking opportunities.
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American Marketing Association Houston Chapter | PO Box 27983 Houston, Texas, 77227-7983 USA | info@amahouston.org
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