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Marketing Profs Daily Fix

• Five Things You Can Learn From Glock
  In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this unconventional sidearm with Paul, I realized that there were at [...]
• Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest
  If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you expect? Now, if you went to that same CMO and said, “I want to investigate a new social platform that’s [...]
• In Brand Development, One Size Does Not Fit All
  A guest blog post by Ted Nelson of Mechanica. It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles of technology and consumer disruption, either an incredibly exciting endeavor [...]

eMarketer

• Article: Gen Y Speeds Up Luxury Goods Spending
  Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers
• Article: Mobile Ad Spending in Italy May Pass $1 Billion in 2015
  Mobile ad spending races to catch up with subscription penetration
• Article: Brand Marketers Cling to Direct-Response Habits Online
  US ad agencies spend a greater share of budgets on branding campaigns than UK counterparts

iMedia Connection

• 4 steps to a balanced direct marketing strategy
• Why your online videos are failing
• 7 reasons your co-workers hate you