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Marketing Profs Daily Fix

• Write the Way Your Prospects Talk
  When faced with a blank computer screen and a looming deadline for new marketing copy, most people get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb, and you have so much to say. How will you [...]
• Should Your Marketing Message Require Reading Between the Lines?
  Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be spoken surreptitiously or “by means of brief indication.” Of course, one [...]
• Learn These Four Classic Approaches to Marketing Campaigns
  A guest blog post by Geoff Livingston and Gini Dietrich. A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media. Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media and methods to achieve an objective. Measurable objectives, however, often require [...]

eMarketer

• Article: Beam Looks to Digital to Extend the In-Person Experience
  
• Article: Women Click on More Facebook Ads
  In Q4 2011, US women on Facebook were 12% more likely than men to click on ads
• Article: Ecommerce Booming Down Under
  High online buyer penetration and the growth of average sales per user spur sales

iMedia Connection

• Why Felicia Day is the new face of online video
• Why consumers can't find you online
• 7 things you don't know about ad networks and are afraid to ask