Marketing Perspectives from Getty Images: Behind the Pictures…

We caught up with Katherine Teel of Getty Images to talk about her perspective on Marketing, and especially on the challenges of marketing within the creative community itself. Creatives are always on the cutting-edge, so companies wanting to connect with that industry need to stay on top of the current trends. Staying competitive means offering more than just beautiful pictures. With services such as digital asset management and new offerings around music and video, Getty Images has shown that they are listening and are able to adapt their solutions to meet our needs.

What marketing trends are you seeing?
As digital strategies become more central to our customers communications and rich media content can be more easily integrated into communications we are seeing a real increase in the number of customers licensing music and footage. Our customers are keenly aware that their communication can become more compelling and engaging and thus more effective by integrated music and footage with traditional still images.

How do you market your company? What works for you?
Showcasing our content is key in anything we do. We’re obviously very lucky in the fact that we pretty much have unlimited access to an amazing range of creative, editorial and archival images plus footage and music to use in our communications. However, it’s not just all about the content, communicating how our supporting services, such as our creative research and digital asset management system, help our customers successfully manage their communications and brands is also key to our strategies.

Tell us a little about yourself:
Graduate of Texas Tech University in Advertising and Public Relations and several years of experience in the Corporate Marketing environment gives me some understanding of how important the Marketing machine is with Brand Awareness, Brand Recognition strategies and differentiation.  Working with Getty Images for close to 4 years has given me insight to the challenges within the Creative Community in terms of an ever changing market place and being able to break out of the pack.

Why do you feel it’s important to be a sponsor for AMA Houston?
The Houston AMA provides its members with the resources individual Marketing and Communications Teams can take back to the office and create an effective campaign or Brand strategy. The myriad of Special Interest Groups (SIGs) and Networking opportunities provide a sounding board to help individuals navigate through the jungle of marketing options to discern what will work best with any given situation. It is the responsibility of a company like Getty Images to be part of this complex community.  I continue to learn with the members as we adapt our solutions to meet the next trend or challenge.

Go ahead and let us know how our members can connect with you:
I am available to meet with creative teams to identify best practices, budgets and create a custom solution to match current project needs and strategies for licensing stills, footage and music. I work remotely to the Chicago office and live in Austin.  I can be reached by phone at 512 579-7023 or by email: Katherine.teel@gettyimages.com to discuss the next project or I can be found in the Houston area several times a year and likely to be at the Houston monthly luncheons.

Come visit Katherine at an upcoming lunch and let her know what Getty Images can do for you.