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Join the AMA Houston Professional Development SIG on January 23rd and we’ll give you the skill set you need to communicate your worth and captivate the leaders in your C-suite.
The time has come for marketing to move to the forefront again – and the only way for our profession to reclaim that status is to shine the light on our worth to the executive suite. Demographics are nice, charts are quaint, studies make good bedtime reading, but at the end of the day what matters to those making critical choices at the executive level is how marketers can drive value and build profits.
This all-star panel of executive-level marketers will share their real-world experiences, guiding you in how to have the right conversations and adeptly communicate budgets and reports to elevate your true value-driving potential in the eyes of the C-suite.
Key takeaways include:
- Marketing the budget to your internal and external clients
- Create practical value for your marketing department as a critical budget item
- Understanding C-Level leadership and the big picture
Speakers
John Rafferty, American General Life , VP Marketing Account Management
John Rafferty serves as Vice President, Marketing Account Management, for American General Life Companies. In this role he has responsibility for the marketing activities supporting American General’s line of life, annuity, and accident and health products. Rafferty joined the organization in 2008 as Vice President, Annuity Marketing, where he was responsible for the development of marketing strategies for the retail and group annuity businesses.
Scott Berg, HIS, Senior Director, Transaction Business
Scott is currently Senior Director, Transaction Business for HIS, the leading information based provider to the Fortune 500, consultants and government agencies. In this new role, he will be creating and driving the individual e-commerce transaction business for HIS on a global basis across all product lines.
Rick Terry, former Executive Vice President and Director, Wealth Management, BBVA Compass
Rick has more than 25 years of experience in the financial services and private wealth management industry. Prior to becoming director of business development for Wealth Management, Rick was CEO of BBVA Wealth Solutions, and national head of BBVA Compass’ RIAs located in Florida, Alabama, Colorado, Texas and Arizona. Previously he served as Houston Market Executive. Prior to joining BBVA Compass in 2003, Rick was the national executive of private advisory services for Bank of America, where he oversaw the development and delivery of differentiated advisory services for the ultra-high-net-worth segment.
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