Join our diverse panel of experts to learn how targeting the right audience – in any type of marketing effort – can increase your chance for success.
Consumer marketing is changing. According to the 2010 Census, the nation’s Hispanic population grew 46% during the past decade, accounting for over half of the nation’s growth. Today, there are 50.5 million Hispanics in the United States where Hispanic children ages 17 and younger make up nearly 25% of the total population. Are you prepared to meet the needs of this large and growing segment of the population?
Our panelists will show you how to recognize and capitalize on these opportunities. Attendees will leave with the specific information on the following:
- 2010 U.S. Census data and demographics for the changing face of Houston and Texas
- Analysis of the young generation of Latino Americans and their future impact on consumer demand
- Learn marketing practices being used by companies to reach this growing segment of the market
Moderator
Dr. Laura Murillo, President and CEO of the Houston Hispanic Chamber of Commerce
Panelists
Melissa Covarrubias
General Sales Manager at Univision
Dr. Steve Murdoch
Professor at the Department of Sociology at Rice University
Camilo Rojas
Senior Director of Marketing at Silver Eagle Distributors
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When
Tuesday, October 4, 2011
Program Schedule
7:30-8:05am Registration and networking
8:05-9:40am Welcome & presentations
9:40-10:00am Q&A
10:00-10:15am Closing remarks
Where
Houston Technology Center
410 Pierce Street
Houston, Texas 77002
Parking: Information available at http://houstontech.org/files/1414/.
Admission & RSVP
Advance Registration
AMA Members: $35
Non-Members: $49
Students: $30 (student ID required)
Paying at the Event
AMA Members: $45
Non-Members: $59
Students: $35 (student ID required)
Online Registration
Register online at
http://www.regonline.com/multiculturalmarketing2011
by Friday, September 30th at 5:00 PM
Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. Walk-in registration will be available (but not guaranteed) on site at the Houston Technology Center.
For questions or comments regarding registering online, please email Jose Monterrosa
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Sponsorships Available
Sign up as a sponsor now and gain exposure for your company!
For more information on this event, or for sponsorships, please contact Jose Monterrosa at 713-240-4212
Annual Chapter Diamond Underwriter
Annual Chapter Emerald Underwriter
Platinum Event Sponsor
In-Kind Event Sponsors
Bayside Printing Inc.
National Hispanic Professional Organization
National Society of Hispanic MBAs
Monterey’s Little Mexico
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