Mobile Marketing for Nonprofits


AMA Houston Nonprofit Marketing SIG

Mobile Marketing for Nonprofits: How to Make
the Most Out of Your Limited Budget

Want to market your nonprofit most effectively on a limited budget?  

One in four Americans now access the mobile web daily, yet only a tiny fraction of nonprofits have a mobile website. Do you think that adopting the mobile web is expensive or time-consuming, or equate mobile technology solely with text-to-give? Think again!

This AMA nonprofit workshop will focus on emerging trends in mobile marketing, including:

  • Best practices for developing mobile web sites
  • The difference between mobile optimization and a mobile site
  • How to use text messaging to market events and solicit donations

Panelists will share real-world examples of what works in mobile. Don’t miss out! Space is limited to the first 40 respondents!

Scholarships Available
A limited number of scholarships are available for this workshop. Please apply by Wed., Feb 22 to Michael Hagan at, providing a brief explanation of your nonprofit organization and need for a scholarship.


Bill Ganon, General Manager of Local Markets, Verve Wireless for Hearst Media

Chris Ruppel, Front End Developer of Mobile Web Sites, Four Kitchens

Adrienne Saxe, Marketing Manager, Museum of Fine Arts, Houston


Maggie Joplin, Director of Marketing and Communications, Houston Technology Center


7:30-8:00am Registration and networking (coffee and hot breakfast served)
8:00-8:15am Announcements and introduction of speakers
8:15-9:45am Speaker presentations
9:45-10:45am Q&A
10:45-11:00am Closing remarks

Wed., February 29, 2012


Don’t miss out! Space is limited to the first 40 respondents!

Register online at
by Monday, February 27, 2012, 5pm

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site the day of the event, but walk-ins are not guaranteed seating.

Alley Theatre
615 Texas Avenue
Board Room 14th Fl
Houston, TX 77002

Parking in the Alley Theatre garage is $9 (cash only). Take the parking garage elevator to the 14th floor Board Room. Entrances to the Alley Theatre Parking Garage are located at the intersection of Prairie and Louisiana, and Prairie and Smith Streets.

Admission & RSVP
Advance Registration

AMA Members: $35
Non-Members: $49
Students: $30
(student ID required)

Paying at the Event
AMA Members: $45
Non-Members: $59
Students: $35
(student ID required)

For information about registering for this event, please email Mandi Hunsicker-Sallee

For questions please email us at


Thank You to Our
Event Sponsors

Gold Event Sponsors




Silver Event Sponsor

HH Page


Thank You to Our
In-Kind Partner

Four Seasons Hotel

Infovine Inc.

Thank You to Our
Annual Chapter Underwriters



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