Mergers & Acquisitions in the Oilfield: Impact on Your Marketing Strategy

Corporate and asset transactions in the oilfield are on the rise and increased deal activity is expected to continue.  While the decision to buy or be bought is made at the C-Suite level, marketers are profoundly impacted from the time the decision is announced, and well into the life of the emerging organization.

Whether divesting a product line, merging a business unit, or acquiring an entire company, Marketing will be charged with positioning brands, organizing sales and marketing teams, and ongoing communication after the deal is closed. Meanwhile, “the show must go on”: on-going projects must be completed; deadlines must be met. How do you determine the priorities and who are the key stakeholders to consider in your communications plans?

Even if your company is not an active participant in a deal, merger and acquisition activity among your client-base or competitors can still have an immense impact on your strategy or your market share. What are the offensive and defensive strategies you need to employ? What market signals should you look for to be proactive in aligning your strategies with possible future M&A activity?

AMA Houston’s Energy SIG has brought together a top-notch panel of speakers to discuss:

• What are the key drivers of M&A activity in the oilfield and how you can monitor these to create proactive strategic marketing plans?
• Who are the key internal and external stakeholders and how should you align your communications plans with their needs?
• How can you identify and prioritize new projects against existing commitments to successfully “go live” with your new marketing plan when the deal is complete?

Presentations will be followed by Q&A to allow candid discussion with our expert panel.

Panelists 

Caroline Bec Cox, Investment Banking – Vice President – Tudor, Pickering, Holt & Co.

Alexandra Pruner, Chief Financial Officer - Tudor, Pickering, Holt & Co.

Jim Renfroe, Senior Strategic Advisor – GE Oil & Gas

Gabriel Rio, Senior Vice President, Strategic Planning and M&A – R360 Environmental Solutions

Moderator 

Chris Helman, Editor, Forbes magazine

Register online at

Hot breakfast is included in the cost to attend.

Schedule
7:30 – 8:00 AM – Registration and networking
8:00 – 8:15 AM – Announcements/Intros
8:15 – 9:30 AM – Presentations
9:30 –9:45 AM – Networking Break
9:45–10:15 AM – Panel Q&A
10:15-10:30 AM – Wrap up

Questions

Event Sponsors

Platinum

Gold

Houston Technology Center

Food & Beverage:

Foster Marketing

Handouts:

Deloitte Center for Energy Solutions
Gelb Consulting

Annual Chapter Underwriters

Diamond

Emerald