Lone Star College: Building a Brand to Meet the Mission


AMA Houston

AMA Houston May Networking Luncheon
Lone Star College: Building a Brand
to Meet the Mission

Education will be one of the major forces leading us out of the economic crisis.  Today, community colleges are emerging as community job centers…and better jobs mean a stronger economy and a better quality of life for everyone.

In the three years after rebranding itself, Lone Star College has increased enrollment 40% and has burst onto the Houston stage as a national leader in workforce development, college completion and innovative educational models.  Find out why building a brand aligned with a critical mission is making a difference in an increasingly competitive market category – and how it impacts every community stakeholder, not just students.

About the Speaker

LmorrisLaura Morris, Associate Vice Chancellor Marketing & Communications, Lone Star College

Laura Morris joined Lone Star College System in early 2010 in the newly created position of Associate Vice Chancellor of Marketing & Communications, a senior leadership role for the largest institution of higher education in the Houston region.  Her charge has been to build, extend and elevate the brand and reputation of Lone Star College locally, regionally and nationally as the premier community college in America.  Laura leads all external and internal communications, media relations, marketing, advertising, digital and creative services for Lone Star.  Her team is responsible for the strategy, creation and management of all advertising, website and multimedia content, graphic design, publications and collateral materials.


Wed., May 9, 2012


Register online at

by Tuesday, May 8, 2012, 11am

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the Junior League the day of the event, but walk-ins are not guaranteed seating.

To avoid a fee, cancellations must be received 48 hours in advance.

Junior League of Houston, Ballroom
1811 Briar Oaks Lane
Houston, Texas

Complimentary parking in the adjacent parking garage.

Admission & RSVP
Advance Registration

Save $10 by Registering Early Online!
AMA Members: $35
Non-Members: $49
Students: $30 (student ID required)

Paying at the Event
AMA Members: $45
Non-Members: $59
Students: $35 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.

11:30 – 12:00pm  Registration and Networking
12:00 – 12:30pm  Lunch
12:30 – 1:15pm    Presentation

For information regarding the event, please contact AMA Luncheons.

For questions or help with registering for this event, email us at info@amahouston.org


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