Marketing to Death – Plan Now, Rest in Peace

 

AMA Houston
Luncheon

AMA Houston January Networking Luncheon
Marketing to Death – Plan Now, Rest in Peace
Philip C. Jacobs, Senior VP, CMO, Service Corporation International

Making End-Of-Life Services Relevant Today 

In Jacobs’ presentation: “Marketing to Death – Plan Now, Rest in Peace” he will focus on how his firm uses multiple touch points to drive home the importance of planning ahead using their free Dignity Planning branded tool. He will touch on the importance of placing the brand in places that connect with consumers ahead of need and the reasons they cannot “market to death.”

Join us on January 11th as Philip C. Jacobs talks about his efforts to grow sales and margins by enhancing SCI’s brand identity, generating pre-need sales, improving customer satisfaction, and ensuring that products and services at all locations are specifically designed and properly communicated for the needs of their respective communities.. 

About the Speaker
Philip C. Jacobs, Senior Vice President, Chief Marketing Officer Service Corporation International (SCI)

Mr. Jacobs joined the SCI, the nation’s largest owner/operator of funeral homes, in 2007 as CMO to direct the strategic marketing development for the company’s North American network of funeral homes and cemeteries. Jacobs brings more than 23 years of experience in retailing and marketing communications to his position, including CMO and other management roles at several of the nation’s top advertising agencies as well as client-side positions.  An instrument-rated pilot and a well-known speaker at national marketing events, he holds a B.S. from the University of Tennessee and Masters from Vanderbilt University.

 

 

When
Wed., January 11, 2012
11:30am-1:15pm

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Register online at
www.regonline.com/amajan2012lunch

by Tuesday, January 10, 2012, 11am

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the Junior League the day of the event, but walk-ins are not guaranteed seating.

To avoid a fee, cancellations must be received 48 hours in advance.

Where
Junior League of Houston, Ballroom
1811 Briar Oaks Lane
Houston, Texas

Parking
Complimentary parking in the adjacent parking garage.

Admission & RSVP
Advance Registration
Save $10 by Registering Early Online!
AMA Members: $35
Non-Members: $49
Students: $30 (student ID required)

Paying at the Event
AMA Members: $45
Non-Members: $59
Students: $35 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.

Schedule
11:30 – 12:00pm  Registration and Networking
12:00 – 12:30pm  Lunch
12:30 – 1:15pm    Presentation

Questions
For information regarding the event, please contact AMA Luncheons.

For questions or help with registering for this event, email us at info@amahouston.org

 

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