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Whether you are introducing your company to a new region or country or continuing to balance local and global limited marketing resources, developing a multi-cultural market strategy is imperative to the success of your company.
These are the unique challenges that marketers are facing in this global economy. The panelists will explore how their companies are developing business and market strategies for delivering products and services to many cultures.
Beginning with market research to understand the landscape, how do you then develop an appropriate market strategy? Whether you are working in business-to-business or business-to-consumer markets there are so many considerations.
Attendees will learn:
- How to reach across your organization and engage local marketers for insights
- How to test your market strategy
- Lessons learned about product naming, packaging and pricing
- Examples of how to measure success of your multi-cultural marketing strategy
Panelists
Juan Tornoe, Owner & Sr. Consultant, Hispanic Trending
Maggie Seeliger, Director of Marketing, Valerus
Kirk Soileau, Chief Executive Officer, Global Health Management, LLC
Schedule
7:30-8:00am Registration and networking (coffee and breakfast served)
8:00-8:15am Announcements and introduction of speakers
8:15-10:00am Speaker presentations
10:00-10:30am Q&A
10:30-10:45am Closing remarks
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