News

AMA Houston Awarded National Chapter of the Year

HOUSTON, TX (October 9, 2012): The AMA Houston Chapter announced today that it has received the highest professional chapters award – 2011-12 Chapter of the Year. This annual awards program highlights excellence among the organization’s 77 chapters across the U.S. and Canada.
“The AMA Houston Chapter has once again demonstrated their commitment to excellence by being honored with this year’s Chapter of the Year award,” said Dennis Dunlap, CEO of the American Marketing Association. “This is Houston’s sixth Chapter of the Year win, which is unprecedented in Chapter Excellence Award history. Their leaders, past and present, are to be commended for their continued path to success and their agility to achieve their goals.”
AMA Houston’s chief goal in 2011 – 2012 was to “make membership personal,” as well as develop initiatives to enhance leadership and programming. Accomplishments include granting a year’s membership to five volunteers through a new Membership Grant Program, donating $15,000 in grants to area non-profits through its AMA Houston Gives Back program, and creating new programming initiatives like the first annual MarketingEdge conference and the Chief Marketing Officer panel series.
“As one of the AMA’s strongest chapters, our leadership team feels great responsibility, not only to our own members, but to the marketing community as a whole in Houston,” commented Houston’s 2011-12 Chapter of the Year President, Stacey Eddington. “It is our job to provide excellent programming and networking opportunities for our members and guests to elevate the prestige and credibility of the marketing profession in our area. Winning Chapter of the Year solidifies that AMA Houston is THE connection for marketing professionals across the city, and affords us the opportunity to help enhance member experience in terms of more membership grants and even stronger educational programming.”
“With over 40 dedicated board members, and almost 200 volunteers, we have been able to accomplish some incredible things together,” commented Robin Tooms, 2012-13 Chapter President for the AMA Houston Chapter. “It is very fulfilling to be a part of a well-established and well-respected marketing organization such as the AMA. I’m thrilled that we have been recognized with this great honor, and I know that our volunteers will continue to drive towards future excellence.”

About AMA Houston
AMA Houston is the area’s premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA’s international headquarters. For more information, visit www.amahouston.org.

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About AMA
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. American Marketing Association members are connected to a network of marketing professionals more than 20,000 strong. For more information on the American Marketing Association, please visit www.MarketingPower.com.

CONTACT:
Tara Johnson
VP, Marketing Communications
American Marketing Association
Houston Chapter
713-775-2114
Tara.d.johnson@gmail.com

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AMA Houston Announces Special Professional Development Seminar

HOUSTON, TX (September 21, 2012): The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, announces a special professional development seminar, “The Business of Your Career: Managing Your Career as a Business Enterprise,” presented by Kim Sawyer, executive coach and facilitator. The breakfast seminar will be held at the United Way Community Resource Center on Thursday, September 27.
Marketers deal with constant change and uncertainty related to careers choices and professional development. Staying on the cutting edge of the latest trends while balancing current initiatives can be difficult to manage. In many ways, a career involves the same balancing act most businesses deal with, requiring similar tools, rigor, and focus. On September 27, Executive Coach Kim Sawyer will utilize this concept and teach attendees how to run their career as a business enterprise.

Attendees will walk away with:
•A highly valuable framework for understanding your career
•A set of provocative concepts as food for thought
•Practically useful tools for career development

“We are excited to be hosting this special career development seminar for Houston marketing professionals,” said Robin Tooms, AMA Houston President. “It is the goal of AMA Houston to provide the most informative and educational events for our members, and it is through seminars like this where we hope Houston marketers will be able to walk away with the tools they need to succeed.”

Kim Sawyer has over twenty years of diverse experience, with expertise in the area of leadership, professional and business effectiveness and entrepreneurship. He coaches and facilitates key business people to create greater wealth for their organizations and themselves.

The luncheon will be held at the United Way Community Resource Center, 50 Waugh Drive, on September 27 at 7:30 a.m. Register online at www.regonline.com/careerbusiness by Wednesday, September 26 at 12 p.m.
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About AMA Houston
AMA Houston is the area’s premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA’s international headquarters. For more information, visit www.amahouston.org.
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About AMA
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. American Marketing Association members are connected to a network of marketing professionals more than 20,000 strong. For more information on the American Marketing Association, please visit www.MarketingPower.com.

CONTACT:
Tara Johnson
VP, Marketing Communications
American Marketing Association
Houston Chapter
713-775-2114
Tara.d.johnson@gmail.com

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AMA Houston Annouces Its September Networking Luncheon

Dancing with elephants: The Story of How Bounce Energy Used the Web to Out-Maneuver the Competition

HOUSTON, TX (September 10, 2012): The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, announces its September Networking Luncheon, “Dancing with Elephants,” presented by Karl Trollinger, Co-CMO, Bounce Energy.  The luncheon will be held at the Junior League of Houston on Wednesday, September 12.

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AMA Houston Announces 2012 – 2013 Board of Directors

HOUSTON, TX (August 9, 2012): The Houston Chapter of the American Marketing Association announces its 2012-2013 Board of Directors. The organization’s fiscal year runs from July 1 to June 30. The Board consists of 50 volunteer-members that oversee membership, programming, communications and finances for the largest and most successful AMA chapter in North America. AMA Houston currently has 1,100 members and produces nearly 40 educational programs a year, including its special interest group events, monthly luncheons, annual MarketingEdge conference and premium award programs – the Crystal Awards and Marketer of the Year.

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AMA Houston’s Crystal Awards Recognizes Houston’s Best Marketing Work – 60 Winners Announced at May 17th Gala

HOUSTON, TX (May 24, 2012): The Houston Chapter of the American Marketing Association announced 60 winners at its 26th Annual Crystal Awards on May 17, 2012 at the Hyatt Regency in downtown Houston.  The Crystal Awards, AMA Houston’s premier event, honored the vision and strategic direction of the city’s best marketing work. The judges evaluated hundreds of entries in 59 categories, with a record 81 organizations submitting entries this year. The 229 finalist entries were on display at the event, and registrations exceeded 550. Miss Richfield 1981 provided an outstanding comedy performance for the capacity crowd.

Among the top winning organizations this year were the University of Houston, Weatherford International, LyondellBasell, Texas Children’s Hospital, and Vision Production Group. The coveted Judges’ Favorite award went to the University of Houston for its Keeping it Red social media campaign. “Our team thoroughly enjoyed the event, the networking with peers, and viewing everyone’s hard work” said Bill Herdman, marketing communications manager for LyondellBasell which was among the top winners. For a complete list of Crystal Award winners, visit www.crystalawards.org. The website also has links to photos from the event.

“It was a special night and we were pleased to announce our 2012 winners and network with all of the finalists and their guests,” said Stacey Eddington, AMA Houston president.  “To win at the Crystal’s means you were able to create and execute an effective marketing program.  These organizations demonstrated that their efforts could truly stand above the rest.”   

“We could not have honored the Crystal Award recipients without the generous support of our Crystal Awards sponsors and partners, said Eddington.  “Their support allows AMA Houston to continue to recognize Houston’s top talent.”  This year’s event co-chairs were Jared Houser with LivingSocial, Ngoc Ma with Waste Management, and Jenn Soto with Starr Marketing. Over 25 other volunteers worked on the Crystal Awards.

A portion of the proceeds from the Crystal Awards went to AMA Houston Gives Back, the chapter’s philanthropic arm that provides annual grants to non-profits to assist them with their marketing-related activities.  During the event, the chapter announced it had raised nearly $5,000 in donations, which it will combine with 2011-12 fiscal year event revenue in order to give a total of $15,000. The seven grant recipients, selected from a record 39 applications, were Bering Support Network, Child Builders, Dionysus Theatre, Friends of Texas Wildlife, Living Forward Alliance, Justice for Children, and The Rose. The chapter also announced a special additional grant to Living Forward Alliance, given in memory of the late Richard Laurence Baron and announced by Barbara Nytes-Baron. The chapter raised funds for that grant through online donations from his many colleagues and friends in the marketing community.

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About AMA          

AMA Houston is the area’s premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA’s international headquarters.        

CONTACT:
Tara Johnson
VP, Marketing Communications
American Marketing Association
Houston Chapter
713-775-2114
Tara.d.johnson@gmail.com                                                                    

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Discovery Green Wins AMA Houston’s 2011 Marketer of the Year Award

HOUSTON, TX (March 20, 2012) The American Marketing Association (AMA) Houston Chapter announced Discovery Green as the 2011 Marketer of the Year last Monday night during the AMA’s annual awards ceremony at the Alley Theatre. The Marketer of the Year award honors exceptional marketing by Houston-area companies, organizations and institutions. Discovery Green was selected from among 34 previously named Best of Category Winners, who were also recognized at the event. Discovery Green won Best of Category for “Venues and Arenas” in addition to winning the 2011 Marketer of the Year Award.

Discovery Green designs its programming to connect with specific audiences and to position itself as Houston’s “Village Green.” Since opening in 2008, attendance has reached 3.5 million, more than double the projections. In marketing, they leverage online, print, email marketing, advertising, media relations, sponsorships and partnerships, social media, web site marketing and in-park signage. In 2011, Discovery Green launched the Insperity Golf Experience and Discovery Green Flea, to attract new visitors to the park.

Representing last year’s Marketer of the Year, Tory Teykl, Director for Marketing, Promotions and Sales for The University of Houston Cougars was on hand to present Discovery Green with its award. This year’s Marketer of the Year keynote speaker was Jim Compton, executive vice president and chief revenue officer for United Airlines. Compton, former executive vice president and CMO for Continental Airlines, spoke on the marketing challenges and strategies involved in merging Continental and United to form the world’s largest airline.

This year AMA named 34 Best of Category Winners who were selected from more than 145 nominated companies, organizations and institutions. Member voting and scoring by a panel of local marketing professionals determined the Best of Category Winners. Best of Category Winners then submitted detailed information regarding their marketing program’s challenges and achievements. This information was reviewed by a specially selected group of leading marketing professionals outside of Houston who chose Discovery Green as AMA Houston’s 2011 Marketer of the Year.

The local judging panel can be viewed by visiting www.amahouston.org. Go to Events/Marketer of the Year/Nominees List and then click on the “local judges” link.

Prior winners include Blinds.com (2009), Kelsey-Seybold Clinic (2008), the Houston Zoo (2007), Weatherford International (2006) and the Houston Symphony (2005).

For event photos and more information on the Marketer of the Year Award and other AMA Houston events, please visit AMAHouston.org.

About AMA         

 AMA Houston is the area’s premier professional marketing organization and the nation’s second largest chapter. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year five times in the last seven years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries.

CONTACT:                                                           

 Gary Carson AMA Houston – Executive Director Equamark, Inc. 1-713-668-8550 gcarson@equamark.com

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Charitable “AMA Houston Gives Back” Program Helps Non-Profits Market More Effectively

“AMA Houston Gives Back” Nominations Extended Through Mid-March

 

 HOUSTON, TX (March 6, 2012): The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, is accepting nominations for its charitable “AMA Houston Gives Back” program through March 16, 2012.  AMA Houston Gives Back provides financial support to qualified area non-profits needing assistance with marketing-related activities. Established in 2009, the program is continuing to help organizations in theHouston area to propel their charitable missions.

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AMA Houston Announces its March Networking Luncheon

March Luncheon: Radio is a Medium Rarely Well Done

HOUSTON, TX (March 7, 2012): The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, announces its March Networking Luncheon, “Radio is a Medium Rarely Well Done,” held at the Junior League of Houston on March 14.

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AMA Houston Announces Marketer of the Year Award Best of Category Winners

 2011 Marketer of the Year Event will take place March 12, 2012

HOUSTON TX – February 07, 2012 - The Houston Chapter of the American Marketing Association (AMA Houston) is pleased to announce the 34 organizations selected as Best of Category Winners for the 2011 Marketer of the Year (MOTY) Award. The Best of Category Winners were selected from over 145 nominated companies, organizations and institutions. These category winners will be honored at the March 12 awards ceremony at the Alley Theatre. One category winner will be announced at the event as the 2011 Marketer of the Year. 

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AMA Houston Announces MarketingEDGE 2012 Speaker Line-up

Marketing thought leaders come together in Houston to share what’s next

HOUSTON, TX (February 2, 2012): The Houston Chapter of the American Marketing Association, recognized as one of the nation’s top chapters, is bringing in the best national and local marketing minds for MarketingEDGE 2012, a full-day, information packed event truly unique to the Houston community.  Held on Tuesday, February 14, 2012 at the Hyatt Regency Downtown Houston, area marketers will receive invaluable insight into current hot topics and learn how to prepare for what’s next on the marketing horizon. 

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