Girls on the Run Participation Doubled Thanks to AMA Gives Back
Local Nonprofit Runs New Distances with AMA Grant
Mary T Callahan, enthusiastic Executive Director of the nonprofit Girls on the Run, has been a runner since she was 12 years old. That’s why it was a natural fit for Mary T, mother of 3 girls, to start a Houston division of the national nonprofit focused on bettering the lives of elementary aged girls through running and fitness.
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MarketingEDGE 2012 Conference
Get Your Edge Back!
Strengthening of the local economy means marketing jobs are growing in number. Companies increasing their marketing budgets means you need to bust that rust and get your edge back. Focus on trends, zero in on powerful ideas, and deliver bottom-line results as you usher in a new marketing era by leveraging the skills you will gain in an AMA Houston full-day educational event.
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2012 Nonprofit Marketing Bootcamp
The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied in nonprofits.
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February Board Member Spotlight – MaryJane Mudd
Where do you work, and what does you company or organization do?
I am the Director of Global Communications for Bristow Group Inc., the leading provider of helicopter services to the worldwide offshore energy industry. We have major transportation operations in the North Sea, Nigeria and the U.S. Gulf of Mexico, as well as most of the other major offshore oil and gas producing regions of the world, including Alaska, Australia, Brazil, Russia and Trinidad. In addition to providing helicopter transport services for energy companies and others, Bristow is a leader in search and rescue (SAR) services. Specially outfitted SAR helicopters operated by highly trained Bristow pilots have rescued more than 7,000 people in the U.K. alone. Search and rescue helicopter service is currently provided in the Netherlands, Norway, Trinidad, Australia, Russia and Brazil. Overall, Bristow operates a fleet of over 550 aircraft and has 3,300 employees in 20 countries, and in a typical week runs 6,235 flights and carries around 37,000 passengers.
Briefly describe your job.
I’m responsible for the creation and implementation of Bristow’s global marketing, PR, internal and external communications programs designed to build and strengthen our reputation in the industry. This includes internal and external branding, crisis communications and proactive media relations.
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