Submitted by Kate Nilsen, Blue Sky Marketing
The American Marketing Association Houston Chapter’s Multicultural group put together a panel of experts on Hispanic and mobile marketing to participate in an open discussion about what is working and what isn’t in reaching Hispanics via mobile — smartphones as well as tablets. We found that many takeaways from the event could also be applied to the general market as well.
The speakers participating were Isabel Rafferty of Adsmovil in Los Angeles, Alvaro Cabal of Ford Motor Company in Dallas and Shervin Kalinia of Hand Held Page in Houston. The discussion was moderated by Cynthia Cisneros, VP of Community Affairs at KTRK ABC-13. Here are a few statistics, trends and tips that the speakers shared with the audience.
Our secret is out! This year, the New York Times named Houston number seven on the list of 46 places to go in 2013, affirming our bid for the cuisine and cultural capital of Texas. Thanks to the unflagging efforts of the team at the Greater Houston Convention & Visitors Bureau, Houston is finally taking its place among the great cities of the world.
And if the GHCVB has their way, Houston’s profile will soar even higher.
At the January monthly luncheon, Sarah Peterson, CMO, Cadence Bank, shared her insights on how the team built a brand from the ground up. Below is a summary.
Cadence Bank is the brainchild of veteran banker Paul Murphy, who brought together the best minds in banking to explore the creation of a bank that is out to win the banking revolution. With a “lets go do it” attitude, they raised a billion dollars in start up capital against a backdrop of the 2010 recession when banks were failing one after another. Growing through acquisition, today, the bank is a combination of 3 large regional banks that operate under the Cadence brand, with 5.6 billion dollars, 100 plus branches and over 1500 employees.
One of the best speakers that the AMA Houston has had in our 2012 luncheon series came at the November 14th luncheon. Jason Sprawka, Ford Escape Marketing Manager, gave an engaging presentation and graciously spent additional time with AMA’s blogger to provide more in-depth on his experiences with Ford Escape which was appreciated.
Since its introduction, the Ford Escape, positioned as a vehicle that allows you to get out and be adventurous, has been one of America’s best-selling small SUVs. If there was any question the new 2013 Ford Escape would be a success, those doubts have likely been safely laid to rest with the model’s stellar sales results.
As the fourth generation of his family to be a Ford Motor employee, Jason joined Ford after a successful tenure in sports marketing. I knew that I would enjoy chatting with him and hearing his presentation when he revealed his marketing geek status with this sentence, “A couple of coffee and an Excel spreadsheet to analyze is my favorite morning.”