In the new April 30th issue of Marketing News, local AMA Houston member Alex Lopez Negrete is quoted on page 24 as part of an article on Multicultural Marketing. The article speaks touches on the growing importance of the the Hispanic market to marketers, and how this segment is one that should be integrated into your marketing planning:
“I think corporate America gets it that Hispanic marketing is not a ‘nice to have,’ it is a strategic imperative. If they are to survive, to provide value to stakeholders and stockholders, marketing to Latinos has got to be on the radar screen.”
Be sure to attend one of our local Multicultural Marketing SIG events to stay on top of Hispanic marketing and other multicultural marketing trends.
General / by
Robin Tooms
At the April luncheon, we announced the following honors for March:
- Board Member of the Month: Brandy Obvintsev, Energy People Connect
As one of the chairs for the Energy Marketing SIG, Brandy has spearheaded two high profile and well-attended events over the past couple of months.
- Volunteer of the Month: Cindy Shanley, BrandExtract
Cindy has been working very hard to help our B2B Marketing SIG with their recent events.
Thanks to you both and to all of our volunteers for your help!
Board Leadership, Membership / by
Robin Tooms
Please welcome our New Members. The following professionals joined AMA Houston in March, and we are glad to have them as part of our community:
- Ross Blanford, AZZ / RAL Rig A Lite
- Sean Conner, Dashiell
- Kathleen Deaton
- Zaundra Jackson, ConocoPhillips
- Betty Karlsson, American Red Cross
- Jay Kraker, Kraker & Company Inc
- Melissa Manning, IHS Inc
- John McCraw, BI
- Lizabeth Palmer, CITGO Petroleum Corp
- Denise Patrick, Pierpont Communications Inc
- Daniel Payton, Oil Air Hydraulics Inc
- Lynn Rentzel, VisionMonitor Software LLC
- Robert Skaggs, University of Texas Medical
- Ruben Trevino, RT&A
Membership / by
Robin Tooms
