Bank Marketer Tells How To Fight the Down Economy by Staying Nimble
HOUSTON, TX (March 26 2009): Down markets. Tight credit. Unemployment. Every day brings more bad news for today’s business leaders, who are using every tool and tactic to keep organizational objectives on course in this economic storm.
One critical weapon in their arsenal? Staying nimble. Just ask Sterling Bank Vice President of Marketing, Susannah Moore Griffin.
Since going public in 1992, Sterling Bancshares and its wholly owned subsidiary Sterling Bank have grown from $290 million to more than $5 billion in assets. But the bank’s marketing team has focused on ensuring that growth didn’t hinder its ability to respond quickly.
As a result, Sterling has maintained its ability to respond quickly to the serious challenges facing today’s financial services industry–even in the difficult task of marketing a bank in today’s financial services environment.
Mrs. Griffin will be addressing the Houston Chapter of the American Marketing Association Wednesday, April 8 at the Junior League to share her tips and tricks for being a nimble marketer in these uncertain times. “This is a tough environment for anyone trying to market a business,” says Griffin. “The need to maintain revenues and retain customers is greater than ever. Yet many marketing departments are seeing new budget constraints. Staying nimble can give you competitive advantage that delivers real bottom-line results.”
Susannah Moore Griffin is Vice President and Corporate Communications Manager for Sterling Bank. Prior to Sterling Bank, she was a Marketing Manager at the University of Houston, a successful consultant and Vice President at Texas Children’s Hospital. Griffin has an MBA in Marketing from Our Lady of the Lake University and a bachelor’s degree from the University of Colorado at Boulder.
Registration begins at 11:30. Admission is $30 for AMA Houston members and $45 for non-members. For more information, visit the AMA Houston website at www.amahouston.org or register online at http://www.regonline.com/sterlingbank by Monday, April 6th at 5:00PM.
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About the American Marketing Association – Houston Chapter
The Houston Chapter of the American Marketing Association is the area’s leading professional marketing organization and the nation’s second largest chapter. AMA Houston is currently Chapter of the Year and has won this national award three times in five years. AMA Houston connects more than 1,000 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.
Contact: Matt Ross 713-956-0908; matt@venturesmarketing.com
