AMA Houston Presents: “Playing Chicken in a Burger World”
HOUSTON, TX (May 27, 2009): The Houston Chapter of AMA presents “Playing Chicken in a Burger World,” an overview of Chick-fil-A’s branding strategy on Wednesday, June 10 at its monthly luncheon.
Tina Boaz-Murray, Area Marketing Director of Chick-fil-A Houston, will reveal the Chick-fil-A recipe for success that focuses on four simple ingredients and a carefully crafted execution strategy. Learn how Chick-fil-A converts fundamentals and core values into a powerful brand.
The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on June 10 at 11:30 a.m. Register online at www.regonline.com/chick-fil-a by Monday, June 8 at 5 p.m.
The Houston Chapter of the American Marketing Association is the area’s leading professional marketing organization and the nation’s second largest chapter. AMA Houston is currently Chapter of the Year and has won this national award three times in five years. AMA Houston connects more than 1,000 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.
