AMA Houston’s Energy Group Showcases Best Practice Case Studies in Industry Communications
HOUSTON, TX (October 16th, 2008): Energy Marketers and Communications Professionals will gather to learn from some of the industry’s award winning marketing and communications strategists from Shell Oil, PFK Texas and Weatherford International on Friday, October 24th.
Chris Bozman, Deputy Director of Communications of Shell Oil Company will present the program groundwork that led to Shell’s “National Program on Energy Security”, a two-year long, 50-City Tour, with business, educational and civic leaders from around the country, to create a dialogue with America on the challenges and opportunities to achieve U.S. energy security.
Karen Love, Director of Practice Growth for PKF Texas will share how her firm has utilized recognition garnered from award-winning projects to illustrate the company’s understanding of the industry and ability to deliver best practices in business consulting.
Christine Mathers, Corporate Communications Manager, Weatherford International, will discuss Weatherford’s award winning client focused quarterly publication, W Magazine and how this medium helps the company communicate their technology competencies to clients. She will also address the company’s decision to continue using a printed medium at a time when digital mediums are soaring.
In addition to key takeaways from these world-class case studies, marketers will be provided with best practices on articulating project value and creating resonance in awards program entries.
The breakfast program will be held at the HESS Club, 5430 Westheimer Road Houston, TX 77056 from 7:30 AM-10:30 AM. Online registration and information may be found at http://www.regonline.com/crystalbestpractices.
