Becoming an AMA member today is a great idea. And a great deal.
Now is the time to to join the American Marketing Association. It’s one of the most valuable resources you’ll find for your job and career.
You’ll get toolkits, webcasts, white papers, articles, events, best practices, publications and the largest network of marketing professionals anywhere that you can use. And more importantly, an AMA membership lets you tap into the local marketing scene to help you solve issues and make connections.
It will be really valuable for you. And the AMA has a special offer to join today – they’re waiving the $30 application fee. We hope you’ll join us.Read More
Join us for our November luncheon featuring guest speaker Robert Malcolm, Senior Advisor for the Boston Consulting Group and Professor Emeritus at the University of Texas.Read More
Space Center Houston, owned and operated by the non-profit Manned Space Flight Education Foundation, Inc., is the Official Visitor’s Center for NASA’s Lyndon B. Johnson Space Center. We are currently seeking to hire a Public Relations Specialist. In this role, you will be responsible for communicating key strategic messages and promoting and maintaining a favorable public image for Space Center Houston and the Manned Space Flight Education Foundation through the use of strategic, proactive and reactive public relations programs and excellent media relations. This allows our organization to build mutually beneficial relationships with external and internal stakeholders. The selected candidate will work with local, national and international media.
Develop strategic media relations and media outreach plans and programs, with the director, to communicate organization’s key messages, achieve ongoing positive publicity and assist in achieving department, center and foundation goals
Use communication skills to influence, guide and motivate stakeholders internally and externally with tact, reasoning and sensitivity
Manage news media requests and other requests for interviews, stories, tours, broadcasting, photo shoots and filming in and about the center and the foundation
Meet and accompany press for on-site appointments
Serve as spokesperson and help other spokespeople present to media
Monitor, analyze and write reports of news media and publicity results from print, broadcast and digital media
Research, write, and issue/implement news releases, pitches, key messages, reports, webpage copy, presentations and other communications
Develop proactive media program using tactics including, but not limited to, researching editorial calendars and current events
Maintain news media database
Write, maintain, update, and improve the center’s website News Center
Manage crisis communications in conjunction with the director
Plan and manage special media and public relations events designed to generate positive publicity, encourage attendance, promote education and present the center and foundation favorably to current and potential donors as well as prospective employees and volunteers
Serve key internal department client(s) with its communications needs (public relations, marketing, and other messaging) by developing strategic plans for communications (marketing and public relations) and working with department colleagues to ensure plan is executed in a timely manner
Manage video library and assist with editing or producing video clips for website and social media. Work with outside video vendors
Support and collaborate with the work of Communications Team members
Work with NASA Johnson Space Center Public Affairs Office to develop a cohesive and mutually beneficial working relationship
Bachelor’s degree in Public Relations, Communications, Journalism, English or a related field
Minimum of 5 years of experience in the field of Public Relations, Media Relations or Journalism
Excellent spokesperson to news media and excellent public speaking skills
Excellent writing skills and experience in writing news releases
Experience with crisis communications
Experience with video (editing, production, shooting) is preferred
Knowledge of using internet to promote PR
Knowledge of digital marketing and website design is preferred
Proficient in the use of social media
Available to work flexible hours including evenings and weekends and be on call at times
Able to travel occasionally
High level of professionalism, energy, enthusiasm, and collaboration
Qualified candidates may submit their resume via email to: email@example.com. Space Center Houston is an Equal Opportunity EmployerRead More
Metallic Building Company is a leading division of NCI Building Systems (NYSE:NCS), one of the largest integrated manufacturers and marketers of metal building components, custom-engineered metal building systems and metal coil coaters in North America.
With corporate offices in Houston, Texas and worldwide service capabilities, NCI Building Systems serves the metal building construction industry with products and services of the utmost integrity. Under well-recognized brand names, NCI develops, produces, and delivers its extensive line of metal products and services to builders and customers around the world.
We are currently seeking to hire a Marketing Specialist. In this role, you will facilitate marketing projects designed to drive sales and brand awareness.
Manage development of creative projects from inception through completion with minimal supervision
Maintain PR program to meet or exceed equivalency value goals
Investigate new PR and Media opportunities to drive growth and work with internal and external resources to explore PR opportunities
Establish and maintain relationships with media to leverage PR and media investments
Develop and implement brand specific marketing plans, including determining and executing the ideal mix of print media, public relations, and ancillary communications to drive results
Develop and facilitate marketing surveys
Investigate sales forecasting data to determine marketing strategy
Conduct market research to establish marketing tactics and priorities
Establish and maintain media databases/libraries and spearhead development and implementation of new process controls
Work with various internal groups and brands to implement and execute marketing programs
Provide ongoing coordination and support for National Sales Meeting Events, including campaign development, customer notices, vendor exhibitions and mailings and other duties as needed
Tradeshow planning and coordination
Copywriting/proofing, media, research, and strategy planning
Minimum 5-7 years of professional advertising or marketing experience, preferably in an agency environment with a strong AE focus
Familiarity with all facets of marketing material creation, including concept development, design process management, professional printing, and various media platforms
Ability to work with various supporting groups from external vendors to brand level executives
Bachelor’s Degree in Advertising, Marketing, Writing, Communications, Journalism, or related discipline
Possess proven writing capabilities and will be required to show at least 7-10 writing/portfolio samples
Marketing experience in construction, real estate development, or related field is a plus
Proficiency in standard Microsoft Office suite of programs
Familiarity with Illustrator and Photoshop is a plus
Knowledge of design process is a plus
Familiarity with CRM management and automation tools is preferred
Qualified candidates may apply online by clicking here.Read More
post by: Susan Simon, Conversation Starter, Savage Brands
Last month’s AMA Houston Energy SIG addressed the question: As marketers and branding professionals, how do we reach consumers that have come to expect technology to be a part of every aspect of their lives? Presenters from Phillips 66 and Baker Hughes shared ways that their company is engaging internal and external audiences with innovative technology.
Joel Tarver, Senior Manager of Digital Marketing and Global Marketing at Baker Hughes, dazzled the audience with visions of the roughneck of the future — envision wearing a HUD-equipped hardhat that enhances reality with overlays of technical drawings, provides personnel information, points out safety violations, records work activities, and can even monitor the stress levels of the employee wearing it. Joel mentioned that augmented reality is going to be our new reality – like Minority Report. This device is just one way Baker Hughes is helping to utilize technology to change the way the O & G industry operates. Joel asked us to think about how closely we are related to the healthcare industry and the military.Read More