Event Recap: AMA Multicultural SIG on Mobile Marketing
Submitted by Kate Nilsen, Blue Sky Marketing
The American Marketing Association Houston Chapter’s Multicultural group put together a panel of experts on Hispanic and mobile marketing to participate in an open discussion about what is working and what isn’t in reaching Hispanics via mobile — smartphones as well as tablets. We found that many takeaways from the event could also be applied to the general market as well.
The speakers participating were Isabel Rafferty of Adsmovil in Los Angeles, Alvaro Cabal of Ford Motor Company in Dallas and Shervin Kalinia of Hand Held Page in Houston. The discussion was moderated by Cynthia Cisneros, VP of Community Affairs at KTRK ABC-13. Here are a few statistics, trends and tips that the speakers shared with the audience.
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Congratulations to our Volunteers, Board Members and Partner of the Month
May
- Board Member of the Month: Dominique Shu
This is a busy time of the year for AMA, and on top of all of the everyday activities, we’re preparing for next year too. Dominique had done a great job getting all of the planning setup for next year – we have a great year in store for you all!
- May Volunteer of the Month: Kate Nilsen
If you’ve met Kate, then you know what a rockstar she truly is. Kate’s been an instrumental part of the Crystal Awards judging process again this year, and we’re very grateful for all of her work.
- Partner of the Month: Lone Star Exhibits
Thank you again for agreeing to host the judging for our Crystal Awards and letting us take over your space for this very important weekend. Lone Star is very gracious to us and we hope you help us show our appreciation by considering them for you exhibition needs.
April
- Board Member of the Month: Christa Gerlovich
Christa chaired our event on Healthcare Marketing Trends, and it was our most highly attended healthcare-focused event in the past several years, so congratulations to her and her team of volunteers!
- Volunteer of the Month: Elida Jimenez
In March, Elida organized the registration for our healthcare event. For those of you who have run events you know it’s because of a lot of solid planning up front.
- Partner of the Month: Captavi
Thank you for stepping up to be the underwriting sponsor for our first ever Member Appreciation Crawfish Boil. We’re very fortunate to have their support, which will really make this a fun social event for all.
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Purchase Your Tickets and Tables for May 23rd Crystal Awards
The 27th Annual Crystal Awards is Next Week!
We’re expecting a sellout for the May 23rd Crystal Awards Gala!
Make your reservations now: www.regonline.com/2013CrystalAwards
Congratulations to all finalists competing in the 27th annual Crystal Awards. To see a list of Crystal Awards finalists for this year and for other details, visit www.crystalawards.org. Purchase your tickets and tables now for May 23rd Crystal Awards gala. The gala evening includes a cocktail reception with networking and viewing of the finalists’ entries followed by a seated dinner with entertainment and the announcement of the winners in 64 categories.
When: Thursday, May 23, 2013, 6:00 p.m. – 9:30 p.m.
Where: Hyatt Regency Houston, 1200 Louisiana Street (downtown)
Reserved tables of 10: $1,295 Individual registrations: $105 AMA Houston members, $129 non-members
To purchase: www.regonline.com/2013CrystalAwards
Questions: crystalawards@amahouston.org
Individual tickets are not reserved seating. Locations of reserved tables of 10 will be assigned based on the date of purchase. Are you a volunteer on the AMA Houston Board? If so, you are able to purchase tickets to the event for a $15 discount. Don’t miss the Crystal Awards Happy Hour on May 16th at Blanco’s Bar and Grill! Join AMA Houston at our monthly networking happy hour on May 16th at 5:30 p.m. at Blanco’s Bar & Grill, 3406 W Alabama St, where Crystal Awards sponsors and finalists will be special guests of honor.
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AMA Houston Recognized as Chapter of the Year at National Conference
by Stacey Eddington Moore, Immediate Past President, AMA Houston
Did you know that you belong to one of the most successful and dynamic AMA chapters in North America?
When I first joined AMA Houston 12 years ago, I joined for the educational and networking opportunities. I joined to meet like-minded marketers that could help push my career further.
What I didn’t know is that AMA Houston is among the most well respected and well-run of AMA’s 78 chapters across the US and Canada. AMA Houston has nearly 50 dedicated board members that work tirelessly (for free!) every day to bring our members and the marketing community top notch educational programs and high-level networking and career resources.
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Congratulations to our 2013 Crystal Awards finalists!
Good marketing is about results. To win at the Crystal Awards demonstrates that your marketing was effective, standing above the rest. That is what marketing is all about!
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AMA Houston’s Crystal Awards Entries Due Wednesday, April 10th
HOUSTON, TX -April 8, 2013 – The American Marketing Association Houston Chapter’s 27th Annual Crystal Awards entry deadline is on Wednesday, April 10, 2013 at 4:00 p.m., with a late deadline option of April 17, 2013 at a higher fee. Full information on entering and sponsoring, including an online entry form, are at www.crystalawards.org.
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