Advertising Business Coordinator [JRP-07271]

Mattress Holdings Corp (DBA Mattress Firm, Inc.) is a publicly traded organization (MFRM) founded in 1986 in Houston, We have  grown to become one of the largest and fastest growing retailers in the world. Mattress Holdings Corp operates over 1,400 stores in 45+ markets nationwide, carrying the top mattress brands like Sealy, Stearns & Foster, Tempur-Pedic, Simmons, Serta and more.

At Mattress Firm, we stand behind our core values of trust, passion, and growth. We truly believe that our purpose as a retailer is to improve lives one night at a time, for both our internal and external customers. We are confident that our commitment to these values and purpose is what will make our organization the retailer that customers across the country will choose to shop to get a better night’s sleep.   We are currently seeking to hire an Advertising Business Coordinator.  In this role, you will be responsible for the forecasting and management of marketing budgets. This includes cross-functional coordination of projections, invoices, expenses, post buy analysis, and reporting.

RESPONSIBILITIES:

Helps in the development of annual Marketing budgets with the Marketing team

Coordinates marketing budget forecasting and expense management

Ensures the accurate management of expenses throughout the department, providing support where needed

Manages budget by market, by line item by week

Manage accrual process by market by line item

Ensure vendor funds, franchisee fees and other incremental dollars are invoiced and collected

Communicates marketing budget summary reports to key departments

Verification of marketing allocation and post buy analysis

Manages the monthly reconciliation and close and coordinate ongoing forecasting

Works closely with accounting to ensure timely and proper payments occur

Monthly reconciling of all invoices

Provides necessary vendor co-op support and reporting

Weekly reporting of forecasting model, ad spend, expenses, allocation

Weekly or monthly reporting of advertising CPI, PPI, SPI, S:Sx, traffic, greenbar

Ongoing maintenance and summaries for executive analytics, dashboards, and reports

Lead liaison with select partners like ShopperTrak

Completes other projects and special assignments as requested by supervisor and/or Senior Management

REQUIREMENTS:

Bachelors degree

3+ years of accounting related experience with a focus in financial management

Retail experience is preferred

Strong computer skills, including MS Office programs (Word, Excel, Access, PowerPoint)

Experience with relational database systems (Microsoft, Oracle) is preferred

Must be extremely detail oriented and accurate

Strong oral, written, and interpersonal communication skills

Strong planning, organizational and analytical skills

CONTACT:

Qualified candidates may apply online by clicking here.

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How to Gain More Social Media Followers using Digital Co-Marketing

Gaining new social media followers is a major challenge for many brands due to the cost and energy associated with attracting social fans.

An effective remedy to this challenge is co-marketing.

Co-marketing is defined as an ‘opportunity for two brands to work together on promotional efforts with a co-branded offer.’ An example would be if Marketo, a marketing automation company, and Ogilvy & Mather, a global advertising agency, were to develop a collaborative video and post it on their own Facebook pages while linking to each other’s Facebook account. This approach would help both Marketo and Ogilvy & Mather gain more Facebook fans since they’re both reaching new audiences and driving them to their own Facebook accounts.

To help you develop some co-marketing programs, I’ve come up with three ideas to get you started:

1.       Develop an incentive-driven program

A growing number of businesses are paying Instagram users with large followings to share branded photos. For example, some restaurants are paying local Instagram users who have over 500 followers to share #foodie pictures of the restaurant’s dishes on their Instagram accounts.

You can emulate this approach by creating an incentive-driven program to encourage Instagrammers or other social network users to share photos of your company’s products.

You can offer product discounts, a special ‘shout’ on social media, or even offer to write a reference letter if the social media user plans to become a professional social media ninja or guru .

2.       Develop co-content marketing programs

Co-content marketing is similar to guest blogging – a professional contributes an article to a brand’s website and both the professional and brand promote the content on their own social media channels.

The only major difference between co-content marketing and guest blogging is that a piece of co-content doesn’t have to be a standard blog submitted by an external professional. It can be a different content format or from multiple contributors: an infographic based on insights from ten experienced copywriters, an interview series with digital marketing experts, or an eBook written by 20 seasoned web designers.

Co-content marketing is useful because it helps you attain free brand exposure and increase your chance of gaining new social fans. Individuals who contribute content to your website will share the content on their own social networks because they want followers to see that their expertise is valued by another brand. This gives your brand exposure to their connections cost-effectively and also develops their interests in visiting and following your social media channels.

 3.       Create an exclusive co-branded social media offer

Co-brand an offer with a complementary company and promote the offer on both your social media accounts.

For example, if you’re a fitness club, you can co-brand with a local organic foods retailer and offer a 25% discount to your club to their social media fans. Vice versa, the retailer can offer a 25% discount to its store to your social followers.

When promoting the offer on social media, you and the retailer should provide links to each other’s social networks so that both of your audiences can visit and follow you both social channels.

This partnership will help both sides gain qualified followers because you’re both reaching targeted audiences who are likely to be interested in your offerings. For instance, individuals who eat organic foods are generally very health-conscious and are likely to be interested in using a 25% discount to a fitness club. Individuals who go to a fitness clubs are also generally very health-conscious and would likely be very happy about getting a 25% discount at an organic foods store.

Conclusion:

Attracting new social media followers is a lot of work, but it doesn’t have to be that way.

By using the three digital co-marketing tactics above, you can leverage your partners’ reach to gain exposure for your brand to qualified social media users and entice them to become your social media fans! These approaches help you increase your social media audience size cost-effectively!

If you have other digital co-marketing techniques you want to share, let me know via Twitter at @SmarttCanada!

Bio:

Ray Wang is the Marketing Coordinator at Smartt, a Vancouver digital consulting agency. He writes about copywriting, digital marketing trends, and social media marketing.

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AMA MarketingEdge 2014

AMA MarketingEdge 2014

Join AMA Houston and your fellow marketers on October 21, 2014 for a day of forward-thinking marketing!

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August Networking Luncheon: The New Houston Image Campaign

August Networking Luncheon: The New Houston Image Campaign

Join us Wednesday, August 13, 2014  for the August luncheon and learn about the New Houston Image Campaign.

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Freelance Writer [JRP-07209]

NRG is at the forefront of changing how people think about and use energy. We deliver cleaner and smarter energy choices for our customers, backed by the nation’s largest independent power generation portfolio of fossil fuel, nuclear, solar and wind facilities. A Fortune 500 company, NRG is challenging the U.S. energy industry by becoming the largest developer of solar power, building the first privately-funded electric vehicle charging infrastructure, and providing customers with the most advanced smart energy solutions to better manage their energy use. In addition to 47,000 megawatts of generation capacity, enough to supply nearly 40 million homes, our retail electricity providers – Reliant, Green Mountain Energy and Energy Plus – serve more than two million customers. More information is available at www.nrgenergy.com. Connect with NRG Energy on Facebook and follow us on Twitter.

We are currently seeking to hire a freelance writer that is creative, well organized, and has the ability to write conceptually. The selected candidate will develop a creative piece from scratch, modify copy to fit any audience or purpose, edit copy and collaborate with others. You will work closely with the project managers, traffic, and the senior designers to complete projects/tasks on a timeline.

RESPONSIBILITIES:

Write, edit, and proofread a wide variety of ad copy, headlines, sales collateral, messaging documents, informational pieces, social blogs, emails, etc.

REQUIREMENTS:

Strong command and understanding of language, grammar, and punctuation

Ability to write according to the brand voice and style guidelines, work according to a timeline and stay on task by meeting deadlines

Proactive communication is a must

Must be able to think strategically and provide writing solutions that are in line with business objectives and priorities.

CONTACT:

Qualified candidates may submit their resume, portfolio, billing rate, and availability via email to: ajackso1@reliant.com.

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