Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics

Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics

Hispanics and Asians are the fastest growing ethnic groups in the US and Houston respectively. 

With Hispanics comprising 62% of Houston ISD and Asians as the fastest growing ethnic group with a significant purchasing power, companies in Houston are paying close attention to these groups. We invite you to learn from our elite panelists who are ahead of the curve and have a plan of action on how to harness the purchasing power that these ethnic groups represent.

Attend our workshop and learn from our renowned group of panelists:

  • Understand their media habits and shopping behaviors
  • Know how to connect your brand to their choice set
  • Learn how Millennials in both ethnic groups value their family, heritage and community

 

Read More

Marketing Manager [JRP-04275]

Flexible Lifeline Systems (FLS) is a pioneer in the design, fabrication, and installation of turn-key fall protection systems and maintenance platforms for companies that are exposed to fall hazards. From its humble beginning in 1996 to becoming one of today’s most well respected fall arrest system and maintenance stand providers, FLS has developed an impressive reputation for Safety, Quality, and Cost Effective methods to get the job done right the first time, regardless of complexity.

We are currently seeking to hire a Marketing Manager. In this role, you will serve as the sole marketing professional for the development and execution of all marketing communications and activities in support of the FLS corporate brand and new-business sales. You will work closely with the New Business Development department on a variety of marketing and business development activities for FLS, including market research, content development, print design, social media management, event support, proposals, and general day-to-day requests. You will be responsible for developing ideas and solutions related to FLS marketing, and managing the research, implementation, and execution of all projects. The selected candidate will be able to lead communications projects through ideation, writing, and design, as well as manage relationships and projects with outside creative partners. Responsiveness, creativity, detail-orientation, adaptability, pro-activity, ability to remain calm under pressure and unwavering commitment to client service are mandatory for success in this role.

RESPONSIBILITIES:

Develop and execute marketing communication plans for corporate and business development initiatives

Design artwork and generate content for brochures, announcements, advertisements, newsletters, promotional materials, and practice related mailings via print and online

Manage website content and updates with internal content management system (WordPress)

Oversee SEO activities including coordination and reporting of all interactive marketing and social media tools such as Facebook, Twitter, LinkedIn, You Tube, Google+ and PPC campaigns

Supervise the reporting and work of outside SEO vendors and creative teams

Support branding and communications initiatives; ensure all selling materials reinforce the FLS brand, even in custom deliveries

Identify new communications solutions and approaches in support of existing business

Work with management to promote, support, and contribute to new and existing marketing projects and campaigns for the region

Assist in developing promotional strategies, product development, meeting specific sales goals and producing profits directly tied to marketing campaigns

Ability to travel occasionally to tradeshows and industry events

Conduct market research and prepare presentations to be presented to executive team

Perform general clerical duties to include, but not limited to: distributing tradeshow materials, manage the marketing inventory, creating and modifying various documents

Able and willing to work a flexible schedule to meet deadlines

Demonstrates superior communication skills, both written and verbal

REQUIREMENTS:

Bachelor’s degree in business administration, marketing, communications or equivalent combination of related education and/or experience

Minimum of 4 years communications and marketing experience

Experience designing/editing brochures, advertisements, infographics, cut sheets and professional photos using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premier Pro)

Multi-channel media experience including email, web, and/or video preferred

Experience writing/editing content for online and print materials

Strong working knowledge of Microsoft Office, including spreadsheets and word processing

Computer savvy and have working knowledge of search engines for research capabilities

Experience working alongside and partnering with outside creative team

Ability to provide excellent customer service to a variety of individuals on all organizational levels, serving as a marketing and communications consultant to internal partners

Must be driven to continuously identify new solutions with a high level of detail-orientation and creativity

CONTACT:

Qualified candidates may submit their resume via email to: edna.sangel@flexiblelifeline.com.

Read More

Administrative Assistant [JRP-04274]

The Woodlands Convention & Visitors Bureau (TWCVB) is seeking to hire an Administrative Assistant. In this role, you will be responsible for assisting The Woodlands Convention & Visitors Bureau. You will report to the Director of Community Relations/CVB President in promoting and marketing The Woodlands as a regional destination point for entertainment, shopping, dining, lodging, festivals, and events. The selected candidate will assist in the development and implementation of strategically targeted marketing programs to bring people to The Woodlands for business, retail, dining, and entertainment, including special marketing projects, seasonal festivals, and events.

RESPONSIBILITIES:

Manage the distribution of Visitor Guides to all retail, restaurant and hotel merchants in The Woodlands

Assist in the development and implementation of trade show events including appearance and effectiveness

Assist in the development and implementation of marketing programs incorporating direct mail, public relations, advertising campaigns, survey analysis and more

Collaborate with various marketing and advertising agencies and creative design artists to execute ideas, negotiate costs, for printing and creative needs

Ability to consult with clients to determine their needs and priorities resulting in excellent customer service with vendor & customer relations

Coordinate and participate in community events to establish client and business relationships

Maintain and update databases of new and existing businesses within The Woodlands for direct marketing projects and inventory control

Maintain and update Sponsor database

Assist with web-site changes and updates

Act as a liaison with vendors in such areas as delivering marketing material, scheduling proofs and meetings

Proofread The Woodlands CVB news releases, publications and correspondence for distribution

Reviewing specifications of projects, obtaining and preparing bids

Research and order promotional items for the benefit of The Woodlands CVB

Maintain purchase orders for the The Woodlands CVB’s purchasing policies

Assist in preparation of meetings including notification of attendees, taking minutes and set up

Organize and manage department photo files

Preparation of presentation materials as needed

Participate in special events and programs and other administrative duties as required

REQUIREMENTS:

Speaks clearly and persuasively in positive or negative situations; listens and gets clarification

Writes clearly and informatively, edits work for spelling and grammar

Able to adjust writing style to meet needs

Able to present numerical data effectively

Ability to read and interpret written information

Over one year up to and including three years related experience and/or training

Associates degree in marketing or journalism is preferred

Minimum of two years’ experience in a marketing administrative capacity; or equivalent combination of education and experience

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals

Able to speak effectively before groups of customers or employees of the organization

Experience in all aspects of Microsoft Office suite 

Possess a general understanding of the corporate environment and business office decorum and a positive attitude in dealing with dignitaries and the general public

Experience in marketing and customer relations

Must be detail-oriented

CONTACT:

Qualified candidates may apply online at: http://www.thewoodlandstownship-tx.gov/index.aspx?NID=384.

Read More

Marketing Communications Coordinator [JRP-04273]

We are currently seeking to hire a Marketing Communications Coordinator. In this role, you will be responsible for developing, writing and editing newsletters and other designated corporate and informational publications produced in support of the objectives of ABS and its subsidiaries. Working under the Manager of External Affairs, the selected candidate will produce editorial content for external publications including, but not limited to, newsletters, magazines and reports. You will be responsible for the writing and editing of the content and gathering appropriate illustrations. In addition, you will support marketing and internal employee events as needed.

RESPONSIBILITIES: 

Assist with editorial content of the ABS internal staff newsletter

Assist with the writing and editing of the ABS Annual Review

Provide editorial oversight of the content of brochures, advertisements and other publications and marketing related material as required

Stay actively informed of the publication initiatives of principal competitors

Supervise the editorial activities of Contract and Contributing Editors as appropriate

Assist the Vice President External Affairs with the writing of speeches, conference papers and placed editorial articles in the trade press as required

Work with the Director Marketing Administration to develop publication schedules for all newsletters and ensure editorial deadlines are met

Regularly reassess the editorial direction of each of these publications for continued relevancy and appropriate style (develop recommendations for improvements as deemed appropriate)

REQUIREMENTS:

Bachelors degree in Journalism, Communications, Marketing or related discipline

Good working knowledge of MS Office and other related desk top publishing applications

Previous journalistic or corporate communications experience advantageous

Strong inter-personal and team skills

Must be able to assume a high level of individual responsibility

Professional creativity and flexibility are essential

Familiarity with the marine, offshore, engineering or quality sectors is advantageous

Training in a recognized Quality Management System program

CONTACT:

Qualified candidates may submit their resume via email to: erin@yourhrremedy.com.

Read More

Marketing and CRM Specialist [JRP-04272]

The UHY Advisors-Texas marketing team is seeking a high-energy, high-detail marketing professional to collaborate with our experienced marketing team in running major events and multiple ongoing database-driven electronic marketing campaigns. The Marketing and CRM Specialist will interface with professional staff, business development team and vendors, so it’s important you have a good grasp of business practices and protocol.

RESPONSIBILITIES:

Maintain local CRM system management

Produce bi-weekly pipeline reports

Run periodic reports for current prospects

Serve as a resource for BDM’s and professionals to assist with Contact Ease database

Database management

Electronic marketing campaign design, management and reporting

Support events: (front end demand creation, registration retention, on site event registration, general event support, maintain master marketing calendar)

Oversees updates on firm biographies in conjunction with department AA’s

Other general projects

REQUIREMENTS:

3-5 years’ experience in marketing, at least two of which should be in direct management of CRM, marketing databases, and electronic marketing tools such as CVENT

Possess some writing skills to be used in creating the marketing materials associated with events and campaigns

Able to demonstrate their experience in split run testing for copy and content that result in constant improvement of open and click-through rates that result in lead generation

CONTACT:

Qualified candidates may submit their resume via email to: lalbert@uhy-us.com.

Read More