Branding and Beyond: Engaging With A Technical Audience

Branding and Beyond: Engaging With A Technical Audience

Join the AMA Houston Energy SIG on Friday, September 26th to discuss branding in a B2B environment.

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Senior Manager, Marketing & Consulting [JRP-09146]

PULSE, a Discover Financial Services (NYSE: DFS) company, is a leading debit/ATM network, serving approximately 6,000 financial institutions across the United States. PULSE links cardholders with ATMs and POS terminals at retail locations nationwide. Through its global ATM network, PULSE provides worldwide cash access for Diners Club and Discover cardholders through 1.4 million ATM locations. The company also is a source of electronic payments research and is committed to providing its clients with education on emerging products, services and trends in the payments industry. For more information, visit

We are currently seeking to hire a Senior Manager of Marketing and Consulting. In this role, the successful candidate will develop and support strategic alignment and execution of all marketing initiatives supporting Discover Debit issuer implementation, including development of marketing plans, framework, and an online turnkey marketing solution.


Develop a balanced scorecard that ensures tracking of monthly results associated with key performance indicators, as well as development of customer satisfaction metrics.

Develop a plan and goals to ensure enhancements are prioritized and growth plans are achieved.

Develop partnerships with outside vendors to aggregate issuer data and enable web-based creative campaigns and deploy full marketing programs for Discover Debit, as well as overall debit portfolios of issuers

Develop and support strategic alignment and execution of all marketing initiatives supporting Debit Marketing Services, including development of marketing plans ensuring optimization of all marketing channels

Develop strategies by reviewing external marketing trends and world-class benchmarks and apply them to Debit Marketing Services, creating a balanced scorecard to track return on investment of marketing budget


Demonstrated knowledge in developing and implementing strategies for marketing programs with internal stakeholders, as well as with external constituencies

Demonstrated knowledge of strategic marketing plans encompassing all products and channel optimization

Demonstrated knowledge in reviewing external marketing trends and developing a balanced scorecard to track return on investment

Ability to consult with financial institutions to create a marketing strategy for their Discover Debit program, determine needs and provide consulting services to enable great customer satisfaction

Able to lead and manage a high-performing marketing team

Ability to understand and make business recommendations based on the connection between general organizational strategies and the communications tactics needed to support organizational goals and strategic plans

Experience developing and implementing strategic marketing and communications plans with measurable objectives, reporting mechanisms and budgets

Multifaceted project management skills, with demonstrated ability to build consensus, produce results in working with cross-functional teams and ensure consistent follow-through

Excellent interpersonal skills to effectively manage communications and marketing needs for diverse working groups in the PULSE business unit

Minimum of 15 years of experience in marketing, preferably with a background in marketing consulting


Qualified candidates may apply online at

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Proposal and Marketing Coordinator [JRP-09145]

Shrader Engineering is a professional engineering firm focused on electrical, communications and information technology systems for critical infrastructure.

Since 1994, Shrader has maintained a firm evolution based on technology’s role in engineering for water, transportation, public safety, maritime energy and private industry clients. Our collaborative office environment of engineers, planners, designers, and project managers revolves around a contemporary, cutting-edge corporate culture. 

We are currently seeking to hire a Proposal and Marketing Coordinator. In this role, you will support the proposal/qualifications process through the opportunity lifecycle from proposal RFQ/RFP release to post-proposal activities. You will serve as the point of contact for proposal production as well as oversee all proposal activities. This includes managing proposal schedules and deadlines, and developing proposal deliverables.

This role also involves working independently and as part of a team to imagine, create, and implement strategic marketing initiatives. Assignments will include development of brochures, newsletters, client mailings, and web site materials. The selected candidate will support internal and external strategic initiatives to enhance branding and communications.

The salary for this role is dependent upon experience and qualifications. Shrader offers a diverse and energetic working environment and benefits package including medical, dental, vision, and 401(k) plans and wellness program.


Develop and produce proposals, as required

Regularly attend pre-proposal meetings to gain further understanding of proposal requirements and to build firm branding in the A&E industry  

Monitor, track and organize potential project leads using web-based bid notification services

Manage all aspects of the proposal process: schedule, meetings, draft reviews, and final production

Use standard best practices to increase the win probability of pursuits and opportunities

Provide consistency in proposal development for style, presentation, and RFQ/RFP guidelines

Oversee writing assignments and promote proposal quality through draft editing, feedback, and response on approach/strategy

Manage and improve corporate branding

Maintain and support content development of other marketing communications

Develop new marketing strategies within the A&E industry


Strong problem solving and analytical skills

Excellent interpersonal, verbal, and written communication skills

Exceptional organizational skills: ability to meet deadlines by prioritizing and managing simultaneous projects with competing demands

Strong working knowledge of: InDesign desktop publishing and presentation software, and Microsoft Office

Ability to define, schedule, and manage the proposal preparation process, including the ability to understand and analyze the details of an RFQ/RFP

Demonstrated ability to work within a team structure with minimal guidance and proactively seek guidance on complex tasks

Bachelor’s Degree in Marketing, Communications or related field is preferred


Qualified candidates may submit their resume via email to:

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Demand Generation Manager [JRP-09144]

Founded in 2004 in Houston, omNovia has been one of the fastest growing technology companies in Texas since its inception. The omNovia Web Conference offers a 100% web-based solution capable of hosting up to 5,000 simultaneous participants in one virtual conference room with high quality audio, HD video, desktop sharing, file sharing etc. omNovia differentiates itself from competition by focusing on high quality and fully customizable web conferencing that provides a superior user experience.

We are looking are currently seeking to hire a Demand Generation Manager. In this role, you will lead our marketing strategy through a broad range of communications and marketing support with a focus on demand generation marketing. You will be responsible for the demand and lead generation campaigns with a focus on crafting and executing programs, then tracking and reporting on the results of the programs. Your main objectives will be to generate an incremental pipeline for omNovia products and services and to leverage tactical messaging to influence the marketplace, capture customers and prospects, and generate, nurture and convert the pipeline.

The selected candidate will receive benefits, which include: a full-time salaried position; health, vision & life insurance; bonuses; paid vacation; innovative team culture and very collaborative environment; and advancement opportunities.


Develop a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management

Create and develop demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet/exceed goals

Track, analyze, and report the results of marketing campaigns

Create and develop integrated lead generation and nurture programs that deliver needed pipeline

Strategically integrate and leverage demand generation tactics and tools, including email, webinars, events, social media, and search engine marketing for campaigns, programs, and reporting purposes

Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs

Manage the creation of marketing collateral and support tools ensuring Sales has all needed materials to drive pipeline to close

Maintain and update the content of the website. Manage and optimize SEO and SEM campaigns

Oversee all customer communications including email campaigns and social media presence

Write marketing content including Blog Articles, Case Studies, Presentations, Webinar content, White Papers and other marketing collateral as needed

Working alongside Sales Team, enhance Customer Relationship Management processes and technologies ensuring a constant stream of leads coming in and ample documentation around the sales and marketing efforts made towards those leads

Perform market research. Maintain knowledge of marketing trends, developments and best practices

Other duties as assigned


Bachelor’s degree in marketing, communications or related field

At least five (5) years of experience in the field; start-up experience preferred with primary focus on B2B, tech and SaaS

Proven experience developing and executing revenue generating marketing campaigns

Keen understanding of sales and marketing automation such as
and Act-On

Advanced knowledge of Microsoft office suite products, especially PowerPoint

Ability to make web updates using WordPress or similar CMS

ROI driven with experience building out marketing reporting/analytics framework

Experience with Adobe Photoshop, InDesign and Dreamweaver is a plus

Excellent project-management and problem-solving skills

Self-starter who is able to anticipate and prioritize needs and handle wide range of diverse projects with minimal supervision

Ability to work in a fast-paced and rapidly changing environment with organizational, multi-tasking capability and prioritization skills

Able to work effectively in a team-oriented environment and work independently through initiative and self-motivation


Qualified candidates may submit their resume via email to:

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Senior Marketing Consultant [JRP-09143]

We are a very successful, fast-paced, professional services consulting group and we work with clients across the country. We are currently seeking to hire a Senior Marketing Consultant. The salary for this role will be very much in line with industry standards and years of related experience.


News monitoring and media alerts for each active client

Social media community management

Technical Copywriting

Social media channel setup, design, analytics/KPIs, and advertising

Google Analytics reporting to clients

Email marketing setup for clients, list management (clean/import/segment), design templates, develop templates into system, write content, send, and report

Hire subcontracted designers and developers for print and digital design

Vendor management

Digital marketing strategy creation and implementation

Event logistics, event planning, and event marketing

Press release drafting, “drops”/promotion, and paid online press release distribution

Promoting the business owner(s) to boost the notoriety, individual brands, and entity brand through speaking engagements, media opportunities, event planning, and the like


Self-starter and self-manager able to work independently

Able to manage an extremely intelligent professional client base

Able to work in the office everyday (no remote or virtual possibilities)


Qualified candidates may submit their resume via email to:

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