Weekly Connection: Feb Lunch Update; Grant Established in Honor of RLB
HubSpot Blog: Ad Copy Must-Haves That Make or Break a PPC Campaign If you’re trying to up your game and create amazingly effective ad copy for paid search campaigns, make sure it always includes these 3 vital elements.
MarketingProfs.com: You Botched That Marketing Email. Now What? Mistakes will happen–even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
Read More
AMA Houston Establishes Grant in Honor of Richard Laurence Baron
I
n December 2011, Houston and the marketing community lost a member near and dear to its heart. Richard Laurence Baron (affectionately known as ‘RLB’) was a vibrant and vital member of the AMA Houston community. In addition to his clever blog contributions, his booming voice, beaming smile and warm hugs at almost every event were a hallmark of his larger-than-life presence.
Read More
How Healthcare Organizations are Making Personal Connections in an Impersonal World
Healthcare can too often translate into an impersonal transaction among patients and their care team. Learn how community healthcare professionals are establishing (and maintaining!) personal relationships with their consumers.
Read More
Weekly Connection: 2011 MOTY Nominees Announced; How to Host a Twitter Chat
Marketing: Health mediapost.com: Building Lifetime Customer Value With Relationship Marketing Today, customers are more informed, more empowered – which is great – but that also means they are more discerning and elusive than ever. For healthcare marketers, this means that we must work much harder to reach and satisfy our customers.Check out this blog post and then register for the Healthcare SIG event on Jan. 27.
marketingpower.com: Will QR Codes Fly or Die in 2012? Marketers have a penchant for gleefully pronouncing the death of the latest trend or technology. First it was email. As of late, QR Codes seem to be heralded as the next latest, greatest trend to bite the dust. But will it?
Read More
Marketing to Death | Plan Now and Rest in Peace
“Dying is like getting audited by the IRS. It is something that only happens to other people … until it happens to you.”
That line summarizes the challenges of the death care industry: they need to convince people that pre-planning is key.
Presented by Philip C. Jacobs, Senior Vice President, Chief Marketing Officer Service Corporation International (SCI)
2.4 Million Americans Die Each Year …
According to the Federal Trade Commission, “Funerals rank among the most expensive purchases many consumers will ever make. Yet even if you’re the kind of person who might haggle with a dozen dealers to get the best price on a new car, you’re likely to feel uncomfortable comparing prices or negotiating over the details and cost of a funeral, pre-need or at need. Compounding this discomfort is the fact that some people “overspend” on a funeral or burial because they think of it as a reflection of their feelings for the deceased. “ Thank you, FTC, for bringing that to our attention and now back to our speaker …
And yet convincing people to plan is the challenge…
One of the more interesting things that Phil brought to the table is that that marketing death care has the same inherent challenges as any industry: lead generation for pre-planning for their 3,500 sales people in the field, gaining share of voice in an industry populated by mom and pop entities (think of the family from “Six Feet Under”), and managing relationships with industry partners. As the only national brand (with a 13% market share), they have a unique marketing challenge.
Read More
Weekly Connection: Volunteer Fair; Nov Lunch Recap; IT, Marketing Critical to Business Strategy
HubSpot.com: 8 Modern Ways to Crush Your Trade Show Competition Here are 8 awesome suggestions to help your business stand out at the next trade show and make a lasting impression on event attendees.
MarketingProfs.com: IT, Marketing More Critical to Business Strategy in 2012 Survey says…despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012–particularly the areas of IT (information technology) and marketing.
Read More
