The AMA Houston Crystal Awards in Houston’s premier marketing awards program that honors our city’s best marketing work not just for its beauty but also for the results it generates.
The B2B marketing landscape is rapidly changing to reflect changes in the overall marketing mix. This Boot Camp will provide insight into the B2B marketing realm, what it is, and its functions—both short and long term tactics for improving your performance.
The 7th Annual Marketing Symposium will be held on Friday, March 21st, 2014 in the Shell Auditorium at McNair Hall in Rice University. The theme of this year’s event is “Evolutionary Marketing Strategy“.
YMCA of Greater Houston Wins The American Marketing Association Houston Chapter 2013 Marketer of the Year Award
HOUSTON, TX – March 5, 2014 – The American Marketing Association (AMA) Houston Chapter recognized the YMCA of Greater Houston as the 2013 Marketer of the Year on Monday night, March 3, 2014, during AMA Houston’s annual awards ceremony at the Alley Theatre. The Marketer of the Year award honors exceptional marketing by Houston-area companies, organizations and institutions. YMCA of Greater Houston was selected by the final-round judging panel from among 26 previously named Best of Category winning organizations that were also recognized at the event. The YMCA had won Best of Category for Social Services as a first step toward becoming the 2013 Marketer of the Year.
Representing last year’s Marketer of the Year, Linda Kilgore of Aliana Development Company presented the award to the YMCA of Greater Houston’s marketing team. The YMCA of Greater Houston used storytelling in their marketing program, spotlighting real members which humanized the Y and showed how it builds healthy spirits and minds. They solicited member stories and featured them in “You Are Why” stories in the annual report, direct mail, web content, radio and TV ads, billboards, posters, fliers and email headers. New memberships reached 7,600, exceeding their 5,000 goal by 50%, and they increased awareness of the Y’s positive impact on the Houston area. Overall revenue increased 5.6%.
The evening’s keynote speaker was David Bunch, Global VP Marketing, Shell Retail & Chairman of Shell Brands International, who spoke on The Future of Branding. Bunch leads a global team in 70 countries that is responsible for the development of all the brand and communications, products, sponsorships, convenience stores and loyalty programs in Shell’s 43,000 locations. Bunch’s team also oversees the development of the Shell brand globally.
A vote of chapter members combined with votes from a panel of 16 local marketing professionals determined the 26 Best of Category winners from over 130 nominations. A final-round judging panel of 16 marketing professionals from across the country scored each Best of Category Winner’s marketing program on multiple criteria to determine AMA Houston’s 2013 Marketer of the Year. For event photos and lists of judges and winners, visit www.amahouston.org, then go to Events/Marketer of the year.
The Presenting Sponsor for the eight year was the Houston Business Journal. The Platinum Sponsor was Aliana Development Company; the doctors of Texas State Optical sponsored the keynote speaker; the Gold Sponsor was Dignity Planning and Silver Sponsors were Brookwoods Group, CenterPoint Energy and Shell. Winner’s Circle Sponsors were Blinds.com, MD Anderson Cancer Center and YMCA of Greater Houston. In-kind partners included the Alley Theatre, Bullpen Marketing, Exact Target, Max’s Wine Dive and The Tasting Room, MarketWired, News92 FM, Qualtrics, Seebridge Media, South Coast Film & Video, TeleReach and Ventures Marketing Group.
Past Marketer of the Year winners include Aliana Development Company in 2012 (www.alianahouston.com), Discovery Green in 2011 (www.discoverygreen.com), the University of Houston Athletic Department’s UH Cougars in 2010 (www.uhcougars.com), Blinds.com in 2009 (www.blinds.com), Kelsey-Seybold Clinic in 2008 (www.kelsey-seybold.com), the Houston Zoo in 2007, (www.houstonzoo.org), Weatherford International in 2006 (www.weatherford.com) and the Houston Symphony in 2005 (www.houstonsymphony.org).
AMA Houston is the area’s premier professional marketing organization and the nation’s largest AMA chapter. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last nine years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries. For information, visit www.amahouston.org.
Brookwoods Group is conducting the search for a Commercial Services Program Manager to join a leading technology company in Houston. In this role, you will translate technical specifications into product benefits to articulate a customer centric story on services deliverables for the accessory product lines. The selected candidate will have responsibility for collateral development including brochures, sales decks, product briefs, short non-technical white papers, web content, flash demos, and videos. This is a full time position as our employee working under contract at our client’s location. The compensation includes salary and benefits, which is dependent upon your experience.
Bachelor’s degree in marketing, communication, or related degree
5+ years of industry experience , preferably B2B/B2C
3+ years of (creative) internal and external communications
Excellent writing and marketing communication skills across various formats including traditional, web, social media, etc.
Ability to manage multiple projects concurrently
Strong PowerPoint skills
Agency experience is preferred
SharePoint experience is preferred
Adobe Creative Suite experience is preferred
Sales experience is preferred
Qualified candidates may apply online by visiting: http://brookwoods.com/contact/ and using reference number C1403460.
Since 1998, Brookwoods Group has provided staffing, recruiting and program management services for marketing & sales, marketing communications and change initiatives. Clients are served mostly through long-term on-site contracts, permanent recruiting, or contract-to-permanent assignments. Brookwoods Group is known for carefully matching great professionals to interesting assignments, resulting in a better experience for everyone.